With the confusing abundance of natural and organic certifications used on beauty products these days, it’s hard to really understand the purity of our daily creams, potions and lotions. H2O Plus hopes to take some of the guess work out of the process with the launch of its Sea Pure Collection. This six item daily-care regimen has been certified by the Natural Products Association, the nation’s largest and oldest non-profit organization dedicated to the natural products industry. All of the Sea Pure products boast between 96% and 100% natural ingredients.
The lineup includes: Sea Pure Creamy Facial Cleanser ($20), Sea Pure Gentle Refining Polish ($30), Sea Pure Renewing Prep Tonic ($18), Sea Pure Hydrating Lotion SPF 20 ($40), Sea Pure Hydrating Deep Moisture Cream ($40) and Sea Pure Perfecting Eye Cream ($32).
Using sea-derived extracts along with other natural ingredients, the Sea Pure Collection works to reverse the signs of aging by promoting the skin’s natural ability to produce Sirtuin. Sirtuin is a protein responsible for collagen reproduction and the creation of new skin cells.
The Sea Pure range can be purchased at H2O retail stores, Ulta locations nationwide and at www.h2oplus.com.