NEW ROLES FOR KERRY WASHINGTON AND KATY PERRY
In the ever-expanding roster of celebrity spokespersons for beauty brands, Neutrogena and Covergirl have added two new names to their bevy of beauties. Actress Kerry Washington has signed on as a new face of Neutrogena and as a first-time ever â€œcreative consultant.â€ And over at Covergirl, singer Katy Perry will appear in her first cosmetics campaign that debuts in the spring of 2014.
Washington, the first African American woman to headline a network TV show since 1974 as the star of the ABC hit Scandal, symbolizes Neutrogenaâ€™s commitment to making a difference in womenâ€™s lives. â€œKerry is truly aspirational to everyone,â€ stated Michelle Freyre, general manager, Neutrogena. â€œHer work ethic, charity commitments and, of course, her ability to balance all while also having beautiful, healthy skin make her an obvious fit.â€
In addition to appearing in Neutrogena ads, Washington will contribute to marketing and R&D as a creative consultant..
Releasing her third album, called Prism on October 22, Katy Perry rocks inventive makeup and fashion styles with every appearance. â€œIn addition to music, Iâ€™ve always considered makeup to be a powerful creative avenue of self-expression,â€ stated Perry.
â€œNever afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true Covergirlâ€”someone we root for, identify with, and get inspiration from,â€ stated Esi Eggleston Bracy, VP and General Manager, CoverGirl Cosmetics.
Stay tuned for the ad campaigns starring these talented and creative women.