NEW ROLES FOR KERRY WASHINGTON AND KATY PERRY
In the ever-expanding roster of celebrity spokespersons for beauty brands, Neutrogena and Covergirl have added two new names to their bevy of beauties. Actress Kerry Washington has signed on as a new face of Neutrogena and as a first-time ever “creative consultant.†And over at Covergirl, singer Katy Perry will appear in her first cosmetics campaign that debuts in the spring of 2014.
Washington, the first African American woman to headline a network TV show since 1974 as the star of the ABC hit Scandal, symbolizes Neutrogena’s commitment to making a difference in women’s lives. “Kerry is truly aspirational to everyone,†stated Michelle Freyre, general manager, Neutrogena. “Her work ethic, charity commitments and, of course, her ability to balance all while also having beautiful, healthy skin make her an obvious fit.â€
In addition to appearing in Neutrogena ads, Washington will contribute to marketing and R&D as a creative consultant..
Releasing her third album, called Prism on October 22, Katy Perry rocks inventive makeup and fashion styles with every appearance. “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,†stated Perry.
“Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true Covergirl—someone we root for, identify with, and get inspiration from,†stated Esi Eggleston Bracy, VP and General Manager, CoverGirl Cosmetics.
Stay tuned for the ad campaigns starring these talented and creative women.
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