Photo Credit: The Charu Polish
More than ever, customizable bespoke items are taking center stage in beauty from hair color to nail polish.
British brands have taken nail couture up a notch (we’ve always loved Ciate) and now Nails Inc. presents a luxury nail must have in the form of its Couture range. It’s bespoke at its finest, just like the suits you’ll find at the British Saville Row. It’s also affordable.
Basically the Couture by Nails Inc. allows you to pick your color, packaging, and label for a personalized presentation, all for $20!!. Just think of the possibilities in terms of shower gifts, hostess gifts, or holiday presents.
Just go to the Nails Inc. website to design your polish, using the following step:
1. Choose your personal color from the brand’s shade collection—from best-selling nudes (subtle beiges to sweet nothings akin to Essie’s Ballet Slippers; I like Pall Mall ) to the full-throttled blues and purples;
2. Choose your nail polish lid: you can adorn your polish with pearls, crystals, plain and shiny kinds in all sorts of colors. It’s wonderful when nail lacquers become jewelry on your vanity;
3. Create the label and name your polish;
4. Design your own personalized gift box complete with sticker logos.
The polishes themselves go on well, and two coats (sometimes three, with the paler ones) lasts a week with no chips provided you put a good base and top coat on. But because this is so unusual, the results (the hefty bottle, the sparkling cap, the personal shade you pick out) are a bit like you shopped with a good nail stylist. It obviously also makes for a great gift, particular for the younger set who wants a one of a kind item.