Photo Credit: beautyinthebag.com
Before Wonder Curl, Scarlett Rocourt was using four to five different products to tame her naturally thick and frizzy curly locks to only temporarily achieve smooth definition. Frustrated by the products on the market that made claims of working miracles for curly hair, Scarlett decided it was time for her to turn her ideas for better hair days into a reality.
Knowing that a hair gel should provide smooth definition to curls of all textures, she set out to create a humidity-proof, dry and weightless product. After months of making different formulas and trial and error, the Get Set Hair Jelly was created and still remains a best seller.
BITB spoke with Scarlett about her inspiration behind Wonder Curl and her go-to beauty products.
1. Who / what inspired you to create Wonder Curl?
I always knew that I wanted to run my own business, but I didn’t know what type of business that would be. Growing up, my friend and I would come up with different ways that we could sell stuff to our classmates, such as decorative pens we’d make or candy bars. Because of this interest, I went to college to study business.
I transitioned from chemically straightening my hair back to my natural curls. After searching for products that could work in my thick, curly hair for a few years, I came across an aloe gel that worked great for my hair. Unfortunately, that gel was discontinued. I tried to find a suitable alternative and couldn’t, so I decided to make my own hair gel.
I would love the way my hair looked when it was wet with the conditioner in it and wanted to create products that helped me to achieve that look without weighing my hair down. I researched different ingredients and started experimenting with formulas until I came up with the Get Set Hair Jelly which is still my best selling product.
The natural hair movement created an industry for women, such as myself, who were able to make products that helped other women with curly and natural hair who weren’t being successfully served.
2. What are you most proud of when you think about your company? What were some of your biggest learning curves or things that surprised you along the way?
I started Wonder Curl eight years ago with just one product and it has grown into a full product line thanks to feedback I would get from my customers. In the beginning stages, I depended on them to share with me how they used the products and I learned so much from them.
I am most proud of the loyal customers that I have gained throughout the years. There is something very humbling when a customer tells me that they were complimented on their hair. I had a customer with centrifugal alopecia leave a review that thanks to my products, she was able to wear her hair out for the first time with confidence.
I used to consider myself to be a shy person. When you have your own business, you learn to speak to people and network. I started giving demonstrations of the products in front of small groups which started to grow into rooms of over 200 people. It surprised me how comfortable I was educating men and women about our hair and how we can care for it.
3. As a beauty expert, you surely take great care of your hair and skin. What’s in your cosmetic bag and on your bathroom vanity?
As a vegan, I make sure the products I use are also vegan and all natural. For my face, I’ve been using First Aid Beauty Face Cleanser. I like tea tree oil to prevent and treat acne and apply argan oil as my moisturizer.
For my hair, I have a very simple routine. I’ll use my Detoxifying Clay Cleanser to cleanse, detangle and condition my hair. In the summer months, I style my hair with my Moisturizing Hair Pudding and Get Set Hair Jelly to keep my curls frizz-free for days.