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Photo Credit: Melach33


09-06-20 | Posted by

Jennifer McClure, Melach 33 founder, is a fearless traveler who has been almost everywhere . Yet no place captured her senses like the
Dead Sea, that has long been designated at a timeless location for renewal of the body and soul, which is where she discovered the many attributes of Dead Sea minerals.
Dead Sea minerals hold magical skin-softening and wrinkle-erasing abilities. The Dead Sea’s unique 33% salt content (a mind-blowing 10 times more than the saltiest ocean water) produces mineral-rich crystals—the same minerals that facilitate our body’s ability to regenerate cells and naturally detoxify.
Dead Sea Salt has long been used in beauty routines because it possesses a miraculous 21 of the essential minerals that the human body relies on to power all functions. A dozen of these minerals are exclusively found in the Dead Sea.
Melach 33 was born from McClure’s desire to bring the sacred healing powers of the ancient world to your beauty ritual. Transport yourself to a far off place while using our products to revitalize your morning routine and de-stress with an evening of pampering. We have worked tirelessly to engineer a skincare line that harnesses all the benefits of the magically revitalizing Dead Sea salt combined with a specialized mixture of nourishing desert oils. Continuing in the tradition of the ancients, we are here to bring you beauty secrets from the sands of time, to help you turn back the hands of time.
BITB chatted with Jennifer about how she created her unique brand Melach33.


1) Tell us about Melach33 and what inspired you to create it?

My husband and I travel to Israel a few times a year. I have had every single type of Dead Sea skincare brand pushed on me time and time again. I never loved any of them. Lots of the products I had tried were watered down to maximize company profits instead of actually making a difference in the overall health of your skin. I was in Israel with a friend of mine, who is a medical aesthetician, and we came across this luxurious blend of Dead Sea minerals combined with these desert plant oils. After that, I became obsessed with how to bring this type of skincare to the US.  Our formulations are selected for their benefit-rich properties, which have stood the test of time in the skincare community. We are committed to crafting products that never compromise the natural potency, quality and purity of our ingredients.

It took a few years to get it exactly dialed in, but we’ve developed products that pamper and nourish the skin using this flawless formulation of ancient Dead Sea Minerals, desert plant antioxidant oils, and other natural moisturizing ingredients that are known to provide many skin benefits. Our treatment products not only hydrate but also help increase your skin’s health and revitalize the complexion for a natural, radiant, perfect skin glow!

2) What are you most proud of since the brand launch?

I am most proud of the fact that numerous publications have recognized Melach 33 as a new, up and coming, leading skincare brand in the industry. I am so proud that they can recognize the quality of the products when they have numerous options to choose from. I am so proud that these leading publications are getting on board with plant-based skincare and recognizing that these natural plants, antioxidants and salts were put here on this earth to help us build the best version of ourselves.

3) What’s in your makeup bag or on your bathroom counter?

Two things that are ALWAYS in my bag:

Colorescience Sunforgettable Total Protection Brush On Shield SPF50

Hourglass Cosmetics Veil Retouching Fluid

Two things that are ALWAYS on my bathroom counter:

Colorescience Total Eye 3 in 1 Renewal Therapy SPF35


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