Launched by serial entrepreneur, Grace Fodor, in March of last year, there’s a new makeup brand in town you’ll definitely want to know about. Studio 10 has already created a massive buzz and cult following with celebrities, makeup artists and beauty girls in the know.
Fodor certainly had the chops to make it happen. She’s a brand expert first and foremost. She previously co-founded a marketing and PR agency which went on to be acquired by the global conglomerate, Omnicom within just five years. She then started a brand consulting firm, and through a research project for Boots it led to her conceiving and co-founding Jemma Kidd Make Up, which then led her to conceiving and founding Studio 10, a new kind of makeup line. “I’d reached a point in my life where I was looking for a makeup range designed for women as they age. I needed more than products with just added anti-aging ingredients, but that specifically disguise, cover and correct the signs of aging,” says Fodor. Studio 10 does just that. It’s an innovative range of age correcting and skin perfecting makeup essentials, problem solvers and professional fixes for “look-years-younger” results in an instant.
Here, Fodor shares her philosophy on beauty, what makes Studio 10 so special, what every mature woman needs in her makeup bag and much more:
1. What’s your personal beauty philosophy? Never allow yourself to be defined by someone else’s definition or stereotype of beauty. It’s all about accepting and making the best of what you have and ‘looking like the best version of yourself’.
2. What sets Studio 10 apart from other makeup lines? We’re innovative in the sense that we’re less about ‘colour’ and more about problem solving, age correcting and skin perfecting ‘quick fix’ makeup.I wanted to explore the ‘aesthetics’ of professional artistry, and develop a range that would give women the ability ‘to look younger’ as part of their daily makeup routine. We’ve been aptly described as ‘spanx for the face’! At the core of our product development is making sure the formulations are 100% right; we’ve worked hard to source formulas, textures, pigments and colours that specifically suit more mature skins.
3. What are the top makeup mistakes you see women making?
- Color. It’s still exciting and still great for over 40’s but it’s about wearable color; choosing the right color and right formula is important.
- So many women try contouring with a bronzer and it doesn’t look natural. Bronzing powders add warmth to the face whereas in comparison, natural shadows are dull and ashy toned.
- I think sometimes we forget the importance of blending. It’s the key step in achieving a natural finish.
4. What 3 things should every woman have in her makeup bag?
- Concealer is a makeup must-have. It’s a quick fix for hiding dark circles, blemishes or discoloration.
- Brow pencil since brows frame your entire face, add definition and can completely transform any look.
- Lip & cheek stain because as we age we lose pigment in our skin. Using a lip and cheek stain will give a healthy, youthful flush.
5. What are your favorite makeup trends for Fall into Winter 2015? We’re loving the ‘no makeup, makeup look’ at Studio 10. The idea is to wear makeup that is undetectable so that people are complimenting you on how well you look rather than how well you’ve done your makeup. Add structure, definition and warmth without adding obvious color. Rather than wearing a full face of foundation, try targeting imperfections with concealer and color correctors as this keeps the skin looking natural. Wear a cream blush that is as close to the color you would naturally flush and apply sparingly. It’s important to still add definition to the eyes, lips and brows but stick to neutral shades.
6. Any other makeup advice you wish everyone knew? Often overlooked, cream products tend to be much more flattering and youthful than powder, giving the skin a dewy ‘lit from within’ appearance. They also help to avoid the heavy and ‘cakey’ effect which is so aging.