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09-07-11 | Posted by

What would you give for a chance to meet Diane von Furstenberg herself?

Diane von Furstenberg has created a deeply personal fragrance aptly called, Diane. Her new scent embodies the unique appeal of her iconic fashions and timeless style. Created in collaboration with Hall of Fame FiFi award winner Chantal Roos and master perfumer Aurelien Guichard of Givaudan, Diane embodies the seductive notes of Frangipani intertwined with subtle, sensual notes of Violet leaves for a fresh yet seductive touch. The bottle is another DVF signature – the interlocking golden rings of her Sutra bracelet. It is a MUST for every DVF enthusiast!

To celebrate the launch of her first fragrance, DVF herself will host an exclusive event at Bloomingdales. Guests who purchase Diane will have the opportunity to meet the designer and have their fragrances autographed – such to be a priceless keepsake.

Who:               Diane Von Furstenberg

What:             The scent of style

When:             September 22,  5:30-7:30 PM

Where:           Bloomingdale’s 59th Street, New York


Diane von Furstenberg and Alexandre Cukier, president and founder of ID Beauty group signed an exclusive worldwide partnership for the launch of a beauty line, with the first fragrance : Diane, in fall 2011. Eau de Parfum 1.7 oz $85, 4 oz $110. Eau de Toilette 1.7 oz $65, 4 oz $90. Body Lotion $45. Find it at Bloomingdales, Nordstrom and Sephora

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