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08-28-11 | Posted by

Beauty Guru Dhwani Kapur

Of Indian origin, Dhwani Kapur is a skincare expert, who was born and raised in Dubai and moved to Canada 10 years ago. She is a trained aesthetician, and in fact has taught at Canada’s Marvel Beauty School. Veering away from traditional beauty, she developed a passion for natural ingredients due to a very personal experience. When trying to comfort her grandmother as she underwent breast cancer treatment, Dhwani was dismayed to discover that many of the skincare products in her repertoire contained harsh and potentially dangerous ingredients not appropriate for a cancer patient. Thus was born her vision of creating Youva, an all natural skincare line. Featuring three essential products right now (more to launch soon) – a moisturizer, eye cream, and collagen complex serum – Youva’s formulas contain carefully chosen certified organic and biodynamic ingredients, which stimulate the skin’s regeneration process and offer anti-oxidant properties. The products are 100% natural and use revitalized water to ensure high-efficacy. Read on to learn more about the brand and share some of Dhwani’s beauty tips.




Would you please explain the meaning behind the name YOUVA and how it came to be?

The name YOUVA was inspired from the word Yuva, which means youth in Sanskrit, an ancient Indian language. Our product line focuses entirely on anti-aging products, and revolves around the word Youth. We tweaked the name Yuva by adding an “O” to represent the organic aspect of the product line.

Is there truly a treatment for acne and can using creams and serums early enough help people with acne or other skin related problems later in life?

There are several treatments available for acne, like OTC (over-the-counter) products containing salicylic acid and benzol peroxide. However, most of these products are prevention methods. There are also laser treatments available for more severe cases. The results of these treatments vary from person to person. Acne is a skin condition related to a hormonal imbalance in the body, and also triggered by allergens in the air or in food. In more severe hormonal related acne, the only solution could be a visit to the family physician and prescription medication.

Do you have any new tips on making pores smaller and ridding skin of blackheads?

Cleanse and exfoliate! However, beware of harsh cleansers and exfoliants that can strip your skin of natural oils. There are many pore minimizing products out there that are temporary treatments for large pores. Use products containing mild salicylic acid to shrink pores and prevent blackheads.

What’s the most important thing a person can do to slow the effects of aging on the face?

I believe that a combination of hydrating, eating well, exercising, avoiding too much sun exposure and above all, a good skincare regime will definitely slow the effects of aging on the skin.

What do you plan to achieve in the next five years with the YOUVA brand?

We plan on gaining a strong brand image in various international markets like Europe, Middle East and Asia. We are also looking to expand our product line and possibly setting up our own spas in the near future.

Can you please describe what makes YOUVA unique and different from other skincare products on the market now?

Our approach to skincare is what makes us unique from the other brands. We focus only on anti-aging and thus provide our clients with the freshest and finest ingredients. We take pride in our philosophy and remain committed to providing high quality products that are produced in an environmentally and socially responsible manner.

Our products are 100% natural and fresh, paraben and sulphate free, certified organic and formulated with biodynamic ingredients and feature enhanced revitalized water, which has been processed to restore the natural energy of water by running it through a vortex of quartz crystals and silver coils, flushing away impurities and increasing dissolved oxygen levels.

What other products are you currently developing for YOUVA and when will they be available?

We are currently in the process of launching an anti-aging cream cleanser. A rich creamy cleanser packed with nutrients…a real treat for your skin.


What causes under eye circles and what is a main ingredient in your products that rids them?

Under eye dark circles are caused by many things, or a combination of various things, including lack of sleep, improper diet, allergens, dehydration, and above all genetics. YOUVA’s Bright Eyes is a great treatment to reducing the appearance of dark circles, as it infuses the eye area with nutrients to make them brighter. Licorice and bearberry extracts have natural kojic acid that helps lighten the eye area.

Do you have any tips on minimizing oily skin?

Oily skin is caused by excessive sebum (oil) production. Avoid using heavy creams and lotions. Drink plenty of water to keep the skin balanced. Use oil-free products and sunscreen. Avoid eating fried food or foods that contain a lot of oil. Exercise to maintain a healthy metabolism. This will control excess oil production in the skin. Oh! And don’t stress.

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