A personal quest to conquer acne led Colette Courtion on her journey from Starbucks marketing executive to beauty innovator. Today, she is the president and lead beauty innovator of JeNu, an anti-aging system that combines a handheld ultrasound device and with science-driven skincare. Prior to founding JeNu in 2011, Colette created Calidora, a chain of high-end, anti-aging skin clinics in 2005 in the greater Seatle area.
Here she shares details of her career path and skincare knowledge with Beauty in the Bag.
Tell us a bit about your background. How did you make the transition from marketing at Starbucks to beauty?
I’ve always been super passionate about beauty and taking care of myself. In my late 20s/ early 30s, I suffered adult acne and it was absolutely horrible and humiliating. I didn’t like the standard approach of most physicians, which was to put me on Actutane, a very aggressive drug. I started to do my own research and found that lasers could be effective at treating the type of acne I had. After 3 V-beam sessions, my acne was gone. This is when I decided that there needed to be a place for women and professionals like myself that wanted healthy skin without harsh side effects. I took the marketing skills and business acumen that I learned from my previous marketing job at Starbucks and founded Calidora Skin Clinic, a chain of advanced, anti-aging, and skin rejuvenation clinics that offered the latest in skincare technology and products to help people achieve their skincare goals.
Please describe the JeNu system. Is there more than one device?
JeNu is the next-generation ultrasound skincare system that is clinically tested and validated to deliver 12x more key anti-aging ingredients into the skin versus cream alone, for more youthful, radiant eyes and luscious, fuller-looking lips in as little as 14 days. The JeNu Active Youth Skincare System comes with a first-of-its kind, professional quality ultrasound wand; the Active-Youth Eye Treatment, which is infused with advanced microsphere technology and key anti-aging ingredients—vitamin A & C, Matrixyl® Peptides, and hyaluronic acid; and the Active-Youth Lip Serum, which is infused with advanced microsphere technology and nourishing ingredients—vitamins A & E, Volulip™, and olive & grapeseed oils.
What’s the connection between ultrasound waves and improving the condition of skin?
The JeNu Ultrasound Wand works by infusing hundreds of thousands of safe, gentle, ultrasound waves per second into our Active-Youth Eye Treatment, activating the microspheres. When activated, the Active-Youth Eye Treatment revitalizes the delicate skin around your eyes by infusing antioxidants and skin-firming and hydrating ingredients more effectively. The JeNu Wand also provides lip benefits by activating the microspheres in the Active-Youth Lip Serum to reduce the appearance of fine lines around the lips, smooth away dryness, and leave lips looking naturally full and healthy.
Is the JeNu device similar to professional treatments at spas or doctors’ offices?
No, it’s completely unique and is a nice compliment to in-office procedures. While it uses the same ultrasound technology, the JeNu System enables the active anti-aging ingredients in our creams to work more effectively than just skincare cream alone. Think of the JeNu System like the Ferrari of skincare products.
In addition to using JeNu, what other procedures or treatments do you recommend to turn back the hands of time?
It starts with taking care of the skin and there is nothing better than sunscreen. Sun exposure is the number one cause of skin aging. Everyone should use a daily sunscreen of +30SPF, even in grey, rainy Seattle. To help your skin look young, I recommend a monthly exfoliating treatment, such as a very good professional facial, chemical peel, or microderm treatment. It will help exfoliate all those dead skin cells, revealing softer, healthy-looking skin.
What’s next for you and JeNu?
The JeNu Ultrasound System is a platform technology. We will be microsphere-infusing more creams, such as age-spot correctors and brightening serums, to be used with our Ultrasound Wand to make these products more effective than what is currently available. Look for more creams/serums to be introduced next year.