All mineral makeups are not the same, according to Annie Mayo, founder and president/CEO of Advanced Mineral Makeup. A TV and film makeup artist who has worked on over 25 feature films, countless print ads, and sporting events such as the Super Bowl, Annie found a common flaw in many mineral makeup linesâ€”harsh chemicals. In 2006, she took matters into her own hands and formulated her dream line of 100% natural mineral cosmetics, Advanced Mineral Makeup.
The line is free of chemicals, dyes, talc, and preservatives and formulated with the experienced eye of a makeup artist. The undertones of the foundation mesh with the skin, and donâ€™t include pink tones, which look unnatural. Annie says she created a neutral makeup collection that is easy to use and good for the skin.
What are some makeup trends you see for the coming year?
A big makeup trend for 2013 is red lips in many shades and textures, from blood red to black-red and matte to shiny. Pronounced eyeliner that swings out at the end of the eye is also big. Lastly, a trend thatâ€™s been on the rise in recent years is natural beauty products that donâ€™t contain sulfate or parabens.
What are some big mistakes that you see women make when it comes to their makeup routine?
The biggest mistake I see women make is picking the wrong color foundation for their skin tone or skin type. I advise women to stick with foundations that have yellow or peach undertones in shades that will mimic their skin. This will make the foundation look more natural rather than like a second layer of skin. Your skin typeâ€”dry or oilyâ€”will determine the technique you use to apply your foundation. Those with dry skin should apply foundation to pre-moistened skin for a dewier finish. You can use an oil-based moisturizer or a serum to add an extra layer of hydration. Those with oily skin should set their liquid foundation with a matte powder. This will absorb excess oil and prevent the skin from looking overly shiny throughout the day.
Whatâ€™s next for Advanced Mineral Makeup? Are there any new products in the pipeline?
We are currently working on certified organic lip glosses. These lip glosses will user all-natural ingredients such as coconut oil, shea butter, vitamin E, grapeseed oil, and antioxidants to provide the lips with extra hydration and full protection. Any product I create will never contain harmful chemicals or ingredients; my mission is to develop products that actually benefit the skin. We are also hoping to expand worldwide.
Can you share a few of your favorite skincare tips with us?
- Always wash off your makeup at night with a good cleanser and follow with a toner to balance pH levels. Forgetting to remove makeup can cause premature aging, crowâ€™s feet, and laugh lines.
- Use hyaluronic acid and omega 3 in pill form or in smoothies to hydrate and keep skin looking great.
- Use an eye cream or moisturizer daily. The skin around the eye is very thin and needs extra attention, so itâ€™s important to consistently hydrate the area.
- If you have acne-prone, sensitive skin I suggest using chemical-free products to wash and exfoliate the skin. Mineral makeup is a great option because it actually heals the skin and has anti-inflammatory properties. Educate yourself on beauty ingredients and read the ingredient list of products. Whatâ€™s in your makeup can really surprise you!
- Drink at least 120 ounces of water a day. The more hydrated your skin is, the smoother it will look and feel.
- Use a foundation that contains broad-spectrum sun block to guard against UVA/UVB rays. Natural sunscreens to look for are zinc oxide and titanium dioxide.
What is your favorite, must have, makeup tool?
You canâ€™t beat a good liquid foundation brush. It not only helps you apply foundation and concealer, but it also can fix any mistakes such as fallout from eyeshadow or mascara mishaps. I call it the mistake wand.
Do you have a dream celebrity client?
I would love to work with Jessica Lang and Gwyneth Paltrow.