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11-30-12 | Posted by

Winner of Allure magazine’s Best of Beauty Award for two consecutive years, elure is the little lotion (and cream) that could. It is a shining star in the portfolio of global laser giant Syneron Medical Ltd.

Elure is the first product that improves skin color and tone by breaking up existing melanin, the cause of brown spots and hyperpigmentation. The elure Brightening Lotion ($150) and elure Brightening Night Cream ($150) are perfect for all skin types, including sensitive skin and skin of color, and anyone who wants to avoid the harsh effects of hydroquinone and other skin brightening agents that can sting and cause redness. And for those who live in warm, tropical climates, elure does not make the skin more prone to sun damage like some alternative formulas.

The elure brightening creams utilize Melanozyme, the latest breakthrough enzyme, known as Lignin Peroxidase (LIP). The good news here is that LIP is a naturally occurring enzyme—it is derived from a tree fungus—and is proven to be effective, quick, and gentle. Clinical tests indicate that LIP may help achieve greater results than hydroquinone and herbal extracts. For example, elure saw an 8.25% decrease in melanin color versus hydroquinone, which had a 2.65% decrease.

“I use elure with patients that have dry or sensitive skin with pigment problems. They can use it confidently without running the risk of side effects that can be caused by other topical products traditionally used to treat sun damaged skin. The night cream is especially super hydrating and soothing,” said Dr. Lisa M. Donofrio, Associate Clinical Professor, Department of Dermatology, Yale University School of Medicine.

Elure also works faster than most other skin brighteners. By targeting melanin that already exists, it offers visible improvement in just 4 weeks. Other skin brightening agents, like hydroquinone, work by inhibiting melanin production—rather than addressing the melanin that has already developed—and can take up to 8 weeks to show any results.

For an added bonus, elure also improves the quality, texture, and tone of the skin. Other brightening products can’t do this; in fact, hydroquinone is known for causing redness, flaking, and irritation. And talk about gentle, elure even is safe enough for new moms, who may experience skin discoloration due to hormonal changes during pregnancy.

“Because elure is hydroquinone-free, new moms can start to treat their skin right away, without worrying about skin irritation. Its great safety profile and rapid onset of action offer a great advantage over older and controversial skin brighteners,” said dermatologist Dr. Vivian Bucay of San Antonio, Texas.

Available exclusively through the offices of dermatologists, plastic surgeons, and other aesthetic providers, elure also can be purchased at lovelyskin.com. By utilizing elure twice a day for 28 days, you can reduce discoloration and brown spots. This product is truly a beauty breakthrough!


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