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02-19-13 | Posted by

Hyaluronic acid dermal fillers have evolved as a mainstay for lip augmentation. In fact, in Europe, there are literally 70 or more of them on offer, yet only a few top brands you should care about. But the disconnect about lip enhancement is the dreaded trout pout, bee sting, sausage roll, and duck lips look that gets pointed out on the Red Carpet and stared at in malls all too often. (Think Courtney Love circa 2007).

So Allergan, the BOTOX® and Juvederm® people, set out to put an end to the stigma of overblown, swollen lips for good. They have developed a new variation with characteristics especially suited for creating and enhancing soft, lovely lips. Juvederm® Volbella® with Lidocaine is a new injectable gel that was created with the lips and smoker’s lines (also called barcode lines) in mind and the benefits include minimal swelling, and a smooth, soft look and feel. The magic bullet is their new Vycrossâ„¢ technology, which is touted to have more effective cross-linking that allows for a lower concentration of hyaluronic acid to be used, which results in less swelling.

Launched at IMCAS in Paris in January, the new Juvederm® Volbella® filler is not only designed for restoring lost lip volume, but also for defining lip contours, treating oral commissures  (the corners of the mouth that turn down and make you look like a sad clown), smoothing fine vertical lines around the lips, and plumping up the marionette lines (the ones that go from the corners of your mouth down to your chinny chin chin). The addition of lidocaine (0.3%) makes the treatment more comfortable, and the fact the this formula is more like a silky serum than a thick syrup or gel, makes it even easier to tolerate. Results are touted to maintain improvement in lip fullness for up to a year.

Thus by eliminating one of women’s greatest fears about having their lips done—looking unnatural—and minimizing the things we don’t like about having our lips done—discomfort, swelling, bruising and short-lived results—there appears to be only one question left to answer…. Where do we sign up?

Sadly, Americans in search of lips like ScarJo’s will have to wait or cash in their frequent flyer miles. The new Juvederm® Volbella® is not yet available on US shores. In fact, we only have JUVÉDERM® Ultra, JUVÉDERM® Ultra Plus, JUVÉDERM® Ultra XC, and JUVÉDERM® Ultra Plus XC.  In Europe, however, the other products in the JUVÉDERM® range include JUVÉDERM® VOLUMA® with Lidocaine, JUVÉDERM® ULTRA 2, 3 and 4, JUVÉDERM® ULTRA SMILE, and JUVÉDERM® HYDRATE.


For info in the US on Juvederm XC – www.juvederm.com

For the rest of the world, visit www.juvedermultra.co.uk or www.juvedermultra.co.eu

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