Meet the Face of beautyADDICTS
As senior beautyADDICTS advisor, Lisa Saladino Mihok has over 14 years of cosmetic experience under her (makeup) belt. She began her career as a makeup artist and educator with Philosophy Cosmetics, and has since worked with Hard Candy, Bobbi Brown Cosmetics, Nars, Kiehl’s, Chantecaille and Yves Saint Laurent. Talk about street cred. Lisa shares the motto behind the various “moods” of a beautyADDICT, and why the brand encourages women to color outside the lines.
What is the story behind beautyADDICTS?
beautyADDICTS was created so women wouldn’t have to worry about “makeup rules.” Women of any age can simply choose a color palette that corresponds with their current lifestyle or mood and then easily create that look with all the right colors and tools provided beautyADDICTS.
You have quite a glamorous color palette and a strong sense of branding with your product name choices — where do you get your inspiration for both?
Thank you! I do believe that the colors are classic yet current. Because our motto is Beauty Made Simple, we have included colors that are neutral enough to work for most women while there are some unexpected pops of color within each color family that allow you to create a more playful look. The names of each of the collections Glow, Express, Motivate, & Seduce are definitely inspired by the mood or attitude that they relate to. For instance, Glow would emit a glowing, radiant and playful type of mood; where as, Seduce would evoke a more seductive, sultry and sexy feeling.
What tips can you offer for transitioning your makeup look from day to night and from season to season?
The most important tip for transitioning from season to season or day to evening is all about the foundation. No matter what season or time of day/night it is a must to have flawless looking skin – and as long as you have the correct shade of foundation you will be able to transition easily with just a quick application of blush, lipstick or eyeshadow. When going from summer to fall/winter be sure switch up the darker foundation for a lighter one. Better to wear a matching foundation and add a sheer wash of color with a bronzer/blush. Another great way to transition a day look to night would be to apply a darker shade of lipstick/gloss – always quick and easy. Or darken the eyes slightly with a thicker coat of eyeliner and some dark shadows just on the lid of your eye.
Who is the typical “beautyADDICT?”
The typical “beautyADDICT” is a woman who is “addicted” to looking her best. Our clients are women of all ages and backgrounds. Within our compact collection of products there is something for every woman.
What are your best selling products?
The Express and Seduce SolutionEYES and the Glow RelationLIPS are very popular products – you can create so many looks using each compact. Hydra Sunrays bronzer & Mineral sheer Tint SPF 20 are also our “stars.”
Who are some of your biggest celebrity fans?
Brooke Shields, Shannon Elizabeth, Danica Patrick & Stacy Kiebler have all been spotted with beautyADDICTS.
Are you a mom?
I am the mom of two incredible daughters. They are definitely my biggest fans and tell me how much they love me every day! Right now they are more into sports than makeup – but every once in a while they get the urge to put on a little lip gloss and walk around in my heels – there’s a little beautyADDICT in them too!
What’s your favorite bag?
Express always has great fashion handbags – I have a little clutch and a satchel from there and get compliments on them all the time!