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12-27-13 | Posted by

Dark spots, sun spots, age spots, liver spots, freckles, hyperpigmentation, PIH…..

Whatever you call it, skin discolorations can be a major confidence spoiler—and they also make you look older! Here’s why you get those pesky brownish patches on your cheeks, chin, forehead, chest and hands—also called “solar lentigenes” by dermatologists.

Uneven skin tone is a major concern for a large percentage of men and women ages 25-54 according to a February 2013 study conducted by Opinion Research Corporation (online omnibus panel of 1,000 respondents, 18-65). Specifically, 30% of ages 25-34, 33% of ages 35-44, and 31% of ages 45-54 noted their disappointment with skin discoloration.

What are the causes?

1. Sun Exposure (tanning, sunbeds, going outdoors without SPF, not using enough sunscreen)

2. Raging Hormones (menstrual cycle, menopause, pregnancy)

3. Medications (antibiotics, birth control, anti-seizure drugs)

4. Skin Inflammation (bug bites, scars, trauma, burns, acne lesions)

Are you an English rose or dark and lovely?

Dermatologists determine your skin type by how you tan or burn in the sun. Darker skin tones (types 4, 5 and 6) are often more prone to discoloration. Whether you’re blonde, blue-eyed and turn bright red at the beach, or have the type of skin that always tans, discoloration does not discriminate and can take on many forms.

For decades, the drug of choice to combat melasma and hyperpigmentation has been hydroquinone, but many people are sensitive to this potent ingredient. Enter elure Advanced Skin Brightening from Syneron Medical, which features patented Melanozyme™ (lignin peroxidase), a naturally occurring enzyme that comes from a tree fungus and breaks up melanin in your skin to fade discoloration. A gentle, non-irritating brightening alternative, elure generates results in as little as four weeks, with optimal results seen in eight to twelve weeks. Scientifically proven, Melanozyme™ breaks up existing melanin and decreases overproduction to improve uneven discoloration for a visibly brighter and more luminous skin tone

According to a study conducted by leading dermatologist and renowned skincare researcher Zoe Draelos, MD,

  • elure gently yet quickly diminishes the appearance of stubborn discoloration
  • Corrects uneven skin tone
  • Reveals a brighter, more glowing complexion

elure offers a range of 3 luxurious skin products formulated to safely brighten your skin.

elure Advanced Face Wash: Lathers into a rich and creamy foam that removes dirt and dead skin cells, and preps the skin for the Lotion or Cream. (3.4 oz. for $35)
elure Advanced Brightening Lotion: Melanozyme™ brightens, softens, and retexturizes skin and improves tone when used morning and night. (1.5 oz. for $125)
elure Advanced Brightening Night Cream: Also with Melanozyme™ to brighten and provide an extra dose of hydration for dry skin types. (1.7 oz. for $125)

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You can control the melanin in your skin that causes brown spots and discoloration, but if you are prone to discoloration, you will need a comprehensive approach to keep it at bay. Dermatologists and skincare professional can offer clinical treatments that can help, in addition to prescription creams and gels. Glycolic, azelaic, kojic, or other acids are known to help reduce discoloration; chemical peels such as beta hydroxy acid, resorcinol, and trichloracetic acid (TCA) are also useful, as well as certain lasers and IPL treatments.

Lastly, daily SPF 30 is a must to prevent your skin from the damaging UV rays that are one of the top four causes of pigmentation.

Find elure at www.lovelyskin.com and www.elureskin.com.



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