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08-01-12 | Posted by

Long, fluttering eyelashes have long been prized as signs of beauty. Unfortunately, as we age, our lashes become thinner and shorter, a condition often unaddressed, according to a recent survey sponsored by women’s health information resource HealthyWomen and Allergan.

The study, which surveyed HealthyWomen readers between the ages of 35 and 60, revealed that 80% of women consider their eyes to be their best feature, but an astonishing 90% of women who notice thinning lashes do not see a doctor about the condition.

So what gives? Perhaps it’s the belief that nothing can be done. More than 50% of women in the study reported that no lash products have provided satisfaction in making their lashes fuller.

Generally, there is no cause for alarm if you lashes aren’t as full and long as they once were. However, in addition to aging there are many reasons your lashes might be dwindling, including: scrubbing or rubbing eyelashes too hard, heredity, medical conditions, and certain medications and treatments.

So what can be done—plenty from a cosmetic and treatment perspective.

1. Mascara—a plethora of mascaras offer both volumizing and lengthening benefits, and often use polymers in their formulations to add volume and length. Check out the new Clinique High Impact Extreme Volume Mascara ($19.50) for a wide-eyed voluminous look or Lancôme L’Extreme–Instant Extensions Lengthening Mascara ($26), which attaches little fibers to eyelashes to extend their length.

2. Over-the-Counter Cosmetic Products/Lash-Boosting Serums—loaded with vitamins and moisturizers these products are formulated to enhance lash strength and length. Lashipix ($70) has been clinically proven to increase the appearance of eyelash fullness and length. Neulash Lash Enhancing Serum ($150) was developed by opthalmologists to deliver enhanced lashes in 4 weeks.

3. False Eyelashes—lashes can be applied individually or as strips. Some of our favorite brands include Ardell Duralash Naturals ($4), which has a variety of lengths in black or brown, and Make Up For Ever Eyelash Strips ($16.99), which are available in mutliple styles from coy and fluttery to way-out-there. Be careful when using false lashes; the glue used to apply them can sometimes damage your existing lashes.

4. Visit a dermatologist—if your eyelashes are dwindling, you may be a candidate for Latisse ($120), the only doctor-prescribed product that is clinically proven to increase lash length by 25%, eyelash fullness by 106% and darken lashes by 18%.


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