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10-10-13 | Posted by

(Sponsored Post) It’s so easy to take good vision for granted, especially with glasses being the coolest ever fashion accessory and contact lenses so accessible, affordable, and incredibly wearable. But for millions of children in developing countries, visual impairment is a daily challenge.

Today, October 10, is World Sight Day, and Vistakon, the vision care division of Johnson & Johnson (think Acuvue contact lenses) has kicked off the “Take the #EyePledge” campaign to provide eye exams for children in the Asia Pacific region through the Sight for Kids program. J&J is asking for your online support and in return will donate up to $30,000 to Sight for Kids.

Here is how you can help:

Step 1: take an “eye selfie” photo (just your eyes please).

Step 2: post the photo via the Donate A Photo app from J&J and don’t forget to add #EyePledge.

or- share your “eye selfie” on Facebook, Twitter, Instagram, etc. using #EyePledge, and PROMISE to get your eyes tested.

For every photo posted on behalf of Sight for Kids, J&J will donate $1—up to $30,000—for the charity to provide eye exams to children. Since 2002, Sight for Kids has provided free vision screenings to more than 17 million children in Asia Pacific countries including Taiwan, Korea, Thailand, China, Malaysia, Hong Kong, India, Vietnam, Sri Lanka, and the Philippines.

Checking for nearsightedness, farsightedness, and astigmatism is the first step in the treatment of vision problems. There are roughly 285 million people in the world who are blind or live with low vision. According to the International Agency for the Prevention of Blindness (the coordinator of World Sight Day), 80% of this visual impairment can be avoided or corrected with glasses, contact lenses, or surgery.

Help save a child’s sight by posting your “eye selfie,” and while you are at it, take the pledge yourself and get your eyes tested.

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