Photo Credit: canva.com
Breast Cancer Awareness Month only comes around once each year, but the fight for a cure is year round, thanks to companies like Estee Lauder.
For as long as I can remember the Estee Lauder Family has been almost synonymous with Breast Cancer Awareness. Evelyn H. Lauder was a tireless crusader for this cause dating all the way back to 1992 when she created the iconic Pink Ribbon that is used around the world to stand for this life-saving cause. Her goal was to see the pink ribbon worn everywhere in the hope that it would keep the conversation about finding a cure for breast cancer top of mind.
But fortunately we have come a long way since Mrs. Lauder launched her Pink Ribbon campaign. Breast cancer is no longer the death sentence it once was for women and methods for early detection as well as treatment options are light years ahead of where they used to be. But we still have a long way to go.
According to the Estee Lauder Companies’ 2020 Breast Cancer Campaign, “Though breast cancer is the most common cancer in women worldwide, and is increasing particularly in developing countries where the majority of cases are diagnosed in late stages, our community’s engagement and our #ELCfamily are helping to drive real progress against this disease. In the U.S., breast cancer mortality rates have decreased by 40% among women since the late 1980s, and today, there are more than 3.8 million breast cancer survivors.”
If you want to do your part to support this global program, shop from Estee Lauder’s Pink Ribbon Products collection featuring 20 beauty brands that span from Aerin to Jo Malone to Tom Ford Beauty.
The Estee Lauder Companies’ goal is simple; “One in eight women in the U.S. will develop invasive breast cancer in her lifetime and one in 833 men are at risk of getting breast cancer in his lifetime. As long as these statistics remain, so does our Campaign. We are united to create a breast cancer-free world until no one loses their life to this disease. Together, we will raise funds, educate, support, and make a real impact to bring us closer to our mission.”
Read up on the research currently underway – elcompanies.com/breastcancercampaign
After all, it’s #Timetoendbreastcancer.
NOTE: Estee Lauder GWP was provided for this feature. Opinions are my own.