ILIA MAKEUP – ORGANIC WITH STYLE
It all started because of one womanâ€™s quest for lipstick that eschewed potentially harmful chemicals but also performed like the big guys. In 2011, Ilia founder Sasha Plavsic launched her own line of 6 Tinted Lip Conditioners that boasted up to 85% certified organic ingredients as well as fabulous shades.
The Vancouver, Canada native is now expanding the Ilia collection with more lip as well as cheek color options, including a Multi-Purpose Lip to Cheek Stick ($34). Simplifying beauty routines, but with great color is at the heart of these launches.
â€œWomen should feel a complete shift with the use of only a couple products. A lipstick and Illuminator can go a long way in creating a fresh, revitalized look instantly,â€ Ms. Plavsic said.
The new Ilia Lipstick ($24) collection boasts a formula with more coverage than the Lip Conditioners, but is still loaded with moisture, which Ms. Plavsic says is a trademark of the brand. With great names like Humble Me and Funnel of Love, the six shades include a true-nude, peachy-nude, pinky-nude, fiery-red, punchy magenta and rich burgundy-wine.
The company says that the new Illuminator is the collectionâ€™s new star product, but I beg to differ, suggesting you check out the Multi-Purpose Lip to Cheek Stick. It features four hues â€“ warm watermelon, hot tangerine, saturated sienna and washed pink â€“ that work to give cheeks, lips and even eyes a sheer blush of color. The Illuminator ($34) features a non-tinted version to bring radiance to cheekbones, brows and the inner eye, as well as a bronze bronze version that highlights with a sun kissed glow.
With lips being Iliaâ€™s anchor, the new launches also include two new shades of the Tinted Lip Conditioner ($24) â€“ red coral and peachy coral â€“ as well as a clear Lip Conditioner ($24) and a Lip Exfoliator ($24) made with volcanic stone.
Ilia products are available at edgy retail venues like Carrots in San Francisco and Woodley & Bunny in New York City, and, of course on the Ilia website.
it conditions and stays on what more to sayJuly 4th, 2012 at 7:59 PM