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Photo Credit: airsfoundation.org


10-12-18 | Posted by

Hard to believe, but up to 70% of breast cancer survivors who have had a mastectomy are unsure of or unaware of their reconstruction options. Plus way too many women who desire surgery don’t have the insurance or resources to cover it.

Based in Dallas, the AiRS Foundation (Alliance in Reconstructive Surgery) is a non-profit organization dedicated to helping women with the costs of breast reconstruction post mastectomy, and connecting them with doctors who can help. The organization also acts as a resource and a support system for survivors.

According to Dallas plastic surgeon Rod T. Rohrich, MD, FACS, “We are very proud of what AiRS has done in such a short time period in helping hundreds of women in the USA obtain breast reconstruction after mastectomy for breast cancer.  AiRS supports, educates and advocates for women with breast cancer to make sure we guide them to the best reconstructive surgeons in the country regardless of their ability to afford reconstructive surgery.  The most recent advances in breast reconstructive surgery allow us to begin reconstruction immediately after the mastectomy. This includes the total prepectoral breast reconstruction with ADM – Allograft Dermal Matrix material from donors of skin and allows the patient to see a breast mound in the recovery room!  The options range from the simple expander placement to sophisticated free tissue transfer. The goal is to match the patient’s needs and desires with the optimal breast reconstructive surgeon who is an expert in these new and innovative techniques!”


“I’m a breast cancer survivor so that is a huge part of my involvement with Saks’ Key To The Cure,” stated KTTC Ambassador Julia Louis-Dreyfus. “And, I’m absolutely thrilled that the AiRS Foundation is the beneficiary of the sales of the limited edition Key To The Cure t-shirt. Every penny from the t-shirt sales benefits the foundation, which helps women who are unable to afford breast reconstruction surgery post-mastectomy,” says Ms. Dreyfus. Saks Fifth Avenue recently celebrated the 20th anniversary of Key To The Cure (KTTC) with ambassador and survivor Julia Louis-Dreyfus and Wes Gordon Of Carolina Herrera designed the super cute limited edition t-shirt. The campaign kicks runs through October 31, 2018.

Get your t-shirt at all Saks Fifth Avenue locations in the U.S. and Canada and on saks.com; saksfifthavenue.com/keytothecure. Wes Gordon will also host a public KTTC t-shirt signing at the Saks Fifth Avenue New York flagship (3rd Floor, 611 Fifth Avenue) from 2 to 3 pm ET on October 18, 2018.


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