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Photo Credit: Lyss Stern


03-21-17 | Posted by

If you are a mom in New York, know a mom in New York or even have a mom in New York, you are likely familiar with mompreneur Lyss Stern, CEO of Divalysscious Moms and author of several books including the newly released Motherhood Is A B#TCH: 10 Steps to Regaining Your Sanity, Sexiness, and Inner Diva], with a foreword by Odd Mom Out’s Jill Kargman.

Perhaps you have attended one of her sold-out, celeb-studded events, caught her on one of many TV spots discussing parenting snafus or just stood behind her at Starbucks, but one thing is for sure, Stern – and her posse of diva moms and glammas – is ubiquitous in the world of New York parenting.

Lyss, short for Elyssa, chatted with Beauty in The Bag about her new book, new beginnings, why it’s important to get out of yoga pants and put on heels and lip gloss every day, what she never leaves home without, plus more.


 Why did you decide to write this book?  

“Once upon a time there was a girl who loved her career, her body, her friends, her life. She went to yoga and spin class five times a week; never missed an episode of Scandal or an issue of Vogue. Fast-forward 20 years, that “princess” was frumpy, frazzled, and baking banana bread at 5:00 AM for her son’s fourth grade class. I couldn’t remember the last time I got my hair colored, my nails done, or had the time to go to the bathroom. I looked in the mirror and did not recognize the person that was staring back at me. For the longest time, I thought I was living a fairy tale in reverse. I felt out of control, out of sorts, and out of my mind. How did other moms manage to be so put together? What did they have that I didn’t? I would cry and complain to anyone that would listen, which is exactly how this book came to be. One morning, when I went to grab a coffee with a friend, I had an epiphany: “Motherhood Is a B#tch!” Then it dawned on me, if that was the case, this is what I needed to become: a b#tch and not just a little one. The rest is history.”

How did you decide on the title? 

“I was inspired by my summers at the beach and the expression “Life’s a Beach”. Going to the beach alone is one thing, but going to the beach with three kids is a B#TCH and I ran with the idea…. Plus when you read the book you will understand the empowerment message for the word B#TCH the way we spell it out for moms everywhere.”

As a busy mom, how do you find time to take care of yourself?

“My regimen is simple and non-negotiable! I always have time every morning to put some P50 1970 by Biologique Recherche toner and I never forget my under eye cream.  My hair is usually in a bun, that can go from up to down with ease. Health is of utmost importance, and I have regular checkups and mammograms. My kids all know that if mom isn’t happy, no one is. I only do shellac on my nails. With three kids I find shellac to be a savior. I am not running to the nail salon every week with chipped nails (however… I do miss my ten-minute weekly massages).  I find the time to take a trip to Groundsea Fitness  at least twice a year. This is my time to recharge, and renew my mind, body and spirit for just a few days.”

What are three things you do every day to look and feel your best? 

“I really try and drink A LOT of water (with lemon of course). My SWELL bottle is always full, I take at a 10 minute “MTO” Mommy Time Out each and every day to do something just for me and I take a bubble bath every single night before bed. I know it’s so cliché however that bubble bath helps me clear my head at the end of a very long day (I also light a scented candle).“

What advice would you offer to a new mom or ‘glamma’ on how to unleashing their inner diva?

“The first step is to get out of sweatpants/leggings. Don’t fall into a mommy frump slump. It’s amazing what heels can do for a new mom’s self-esteem! Put on a little lipstick (I wear lip gloss) and I promise your entire face will lighten up.”

Who is your beauty role model?

Audrey Hepburn, she is the epitome of beauty, class and style, and my mom who never leaves the house without lips and blush. “

If we emptied out your pocket book, what skin care makeup products would we find?

“My pocket book is a sea of make-up products. Today we would find:

1.) BY Terry Baume De Rose Lip Balm

2.) a nail file

3.) Lots of Scunci’s and an old fashioned hair clip or two from the 80’s

4.) Yves Saint Laurent TOUCHE Eclat- Radiant Touch (Every mom needs a great under-eye pen that brings light and radiance to the skin and erases signs of lack of sleep.)

5.) Nars all-in-one, cream-to-powder, multipurpose makeup stick in Orgasm.

6.) Cherry Chapstick

7.) Tissues

8.) Chanel Rouge COCO moisturizing glossimer

9.) Chanel Hydra Beauty Micro Serum

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