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Photo Credit: welleco.com


07-31-14 | Posted by

Want to look like Elle Macpherson when you turn 50? Who doesn’t! Aussie supermodel and lingerie designer known simply as “The Body” in some circles, looks 35 but just recently turned the big 5-0. Along with her big birthday, came a big reveal that she is a long term devotee of THE SUPER ELIXIRTM, touted as the next generation in alkalizing food supplements.

Simone Laubscher, PhD, from Sydney, who served as Joint Head of Medical Services and Head Nutritionist at The Third Space Medicine in London, UK, has been formulating THE SUPER ELIXIR for Elle for 15 years. Called a super green supplement, the powder comes in a luxurious shiny jet black ceramic jar housed in an elegant black box, not the usual look for a nutritional supplement. It is meant to be consumed in the AM because it gives an energy boost, added to smoothies, coconut water, almond milk, juice, or sprinkled into yogurt or on top of salads. The 300g caddy is $135 and 300g refill pouches are $80

Elle’s SUPER ELIXIR is among the new generation of functional foods that is taking the market by storm. According to Packaged Facts, “The US nutritional supplements market is going to maintain its average growth rate of just over 6% per year through 2018, hitting sales of $16.4 billion….Sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products.”

If you’re keen to jump on the functional foods cart, check out these brands that are sold through cosmetic surgeons and aesthetics clinics:

Aneva™ DERMA Skin Beverage: Aneva™ DERMA is a new nutraceutical skin beverage that is touted to contain high amounts of collagen amino acid peptides, hyaluronic acid powder, vitamin C, grape seed extract, green tea extract, alpha lipoic acid, zinc, manganese, and copper that work from within to rejuvenate your skin.

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GliSODin®: This nutricosmetic line was developed to deliver skin benefits before and after cosmetic procedures. It combines superoxide dismutase (SOD), derived from melons grown in France, with gliadin, which stabilizes the SOD in the body. GliSODin features product ranges specifically formulated to target skin brightening and sun protection, weight management, and recovery.

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