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04-22-11 | Posted by


Photo Credit: EcoTools

In honor of Earth Day …and month…actress and environmental activist Alicia Silverstone has partnered with EcoTools to present new additions to the Alicia Silverstone cosmetic bag and brush collection.

Highlighting EcoTools’ signature bamboo handled makeup brushes – which feature synthetic taklon bristles – the collection is made of totally earth-friendly materials, such as natural hemp, recycled PET, non-toxic ink and tree-free paper. The bag designs are a modern take on going green with shades of mint green, soothing lavender, and Alicia’s favorite flowers. In addition, EcoTools donates 1% of its revenue to environmental causes.

The EcoTools by Alicia Silverstone collection includes:

Deluxe Pencil Case ($7.99) – holds up to five EcoTools brushes.and features a removal interior case.

Backstage Vanity Brush Set ($12.99) – a countertop brush holder stocked with three brushes.

Hanging Valet ($15.99) – to hang on the bathroom door for convenient access to tools.

Brush Set and Bag (($14.99) – five brushes contained in a natural hemp bag.

Cosmetic Bag ($8.99) and Train Case ($14.00) – two faves from the original collection that can carry all the beauty accessories you need while on the road or at home.

These items and more EcoTools can be purchased at Walgreens, Target and Walmart.

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