One of my favorite products is celebrating its big 4-0. It’s Maybelline New York Great Lash Mascara, the cannon for all mascaras, as far as I’m concerned. In honor of the anniversary, Maybelline partnered with three fashion designers – Max Azria, Tracy Reese and Vivienne Tam – to create a limited-edition collection. The collaboration is a natural fit as Maybelline is the official cosmetic sponsor of Mercedes-Benz Fashion Week, which is taking place next month.
Turns out that Great Lash’s history is rooted in fashion. Back in 1971, Lilly Pulitzer’s Floridian designs inspired the brand’s legendary pink and green tube. Now the tube serves as a canvas for the limited editions. Tracy Reese has imposed a graphic floral print, Vivienne Tam adorned the tube with the Chinese symbol for ‘Lash,’ and Max Azria’s is an expression of his appreciation for the iconic design.
Not surprisingly, a tube of Great Lash is sold every 1.7 seconds in the U.S., appreciated by both makeup artists and consumers for its formulation that delivers defined, thick, conditioned lashes.
The Great Lash 40th Anniversary Limited Edition Mascaras are available exclusively at Target and www.target.com – available now online and in-store as of August 21, 2011. The suggested retail price is $6.99.