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Photo Credit: elureskin.com


12-22-14 | Posted by

With the advent of Botox and Dysport, women have new peace of mind in the war against wrinkles. Today, there’s a new enemy in town — hyperpigmentation. Known as age spots, sunspots, and discoloration, hyperpigmentation has become the most stubborn skin opponent for many. Until recently, we fought hyperpigmentation with skin bleaching creams (often thinning the skin), chemical peels, and laser procedures. Now there is a better, gentler way. The 3-part elure Advanced Skin Brightening program is one of the biggest advances in skin brightening of the last 50 years.

Rather than use the age-old brightening ingredient hydroquinone, elure contains Melanozyme™, a naturally occurring mushroom-derived enzyme that works to brighten skin safely and effectively. Melanozyme™ breaks down existing discoloration, without the irritation and side effects of harsh prescription drugs, working to dissolve existing pigment. A noticeable change in skin’s radiance, texture, tone, and overall appearance can be seen in as little as four weeks.

This Gorgeous Giveaway includes:

  1. elure Advanced Brightening Lotion — A rebalancing skin lotion with elure Melanonzyme™ to brighten, soften, soothe, and replenish the skin. Appropriate for day and night use. It is also recommended to use a sunscreen with a SPF of 30, when using elure products.
  2. elure Advanced Brightening Night Cream — Moisture rich, recovery hydration complex, with elure Melanozyme™ for a brighter and softer skin tone. Formulated to moisturize throughout the night.
  3. elure Advanced Facial Wash — elure’s Advanced Skin Brightening Technology works best when used in combination with elure’s Advanced Facial Wash. It lathers into a rich and creamy foam that removes dirt and dead skin debris, temporarily transforming dull looking skin into a soft, smooth and radiant skin appearance.


TO ENTER: What is your beauty-related New Year’s resolution?

COMMENT: Post your response in the comment section of this post


TWEET your response to @Beautyinthebag


LIKE the BeautyInTheBag Facebook page and post your response

To be eligible to win!

Open to US residents only.

Contest begins 12/22 at 11 AM ET and ends 1/04 at 11 PM ET.

*No purchase necessary.



  1. laroyal06 Says:

    I want to be better about putting on my daily SPF and exfoliating at least twice per week. Doing my best to take good care of my skin!

  2. savefor4 Says:

    My New Years Resolution is to be diligent with my skin care regime!

  3. martinam1952 Says:

    to try and get rid of some of my age spots and wrinkles

  4. mefink Says:

    To take better care of my skin.

  5. wizardewu Says:

    I will put on a serum and moisturizer every day to make my skin look better.

  6. Annette Says:

    I’m going to take better (and regular) care of my skin.

  7. amydwill1982 Says:

    To have a consistent skin care routine

  8. jenjendoitagain Says:

    To always, always wash my makeup off before bed! No matter how tired or busy I am, make no excuses! I vow to take better care of my skin and wash my face everyday properly!

  9. foxandhound Says:

    Beauty related New Year’s resolution is to research the best quality sunscreen ingredients and find the best one!

  10. jmiranda181 Says:


  11. IzzyFrost Says:

    My Beauty Resolution For 2015 Is To Be Much More Proactive In My Skincare For Morning & Night!! I Always Take Care Of My Skin at Night But I Usually Just Use A Facial Wipe In the Mornings & Apply Makeup – That’s Over – from Now On Moisturize & Sunscreen at the Very Least!!

  12. waynemartin1955 Says:

    My Resolution for Beauty in 2015 Is To Have Fun Learning and Trying the Newest and Most Awesome Products Coming On To The Market!!!

  13. njsunbunny Says:

    My resolution is to take better care of my nails and have then more often.

  14. mzuchows Says:

    My resolution is to actually take time to complete my look! I need to make time for myself and put effort in to looking good!

  15. germgina Says:

    I want to address the hyperpigmentation on my chest in 2015.

  16. ewhatley Says:

    no new resolution – just maintain my routine of cleansing, exfoliating and moisturizing

  17. Kat Says:

    I resolve to use my ‘rotating’ cleansing brush every day-no matter how lazy I feel!

  18. fzuuji Says:

    My microdermabrasion mask does wonders for me, but I constantly forget to do it as it’s only once a week. This new year I have to be good about reminding myself to use it!

  19. mommydi1 Says:

    To use better products on my skin! Also wash my face every night!

  20. areck2004@yahoo.com Says:

    I plan to drink more water, drink more kale smoothies, and to better moisturize my skin.

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