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07-16-12 | Posted by

Celebrate Shiseido’s 140th Anniversary with this week’s Gorgeous Giveaway. We have 3 limited edition bottles of Eudermine Revitalizing Essence (a $60 value) to give to our lucky winners. A skin-softening lotion, Eudermine is the very first cosmetic product introduced by Shiseido and dates back to 1897.

Japan’s first Western-style pharmacy, Shiseido was founded in 1872 under the credo of “praise the virtues of the great Earth, which nurtures new life and brings forth new values.” Eudermine literally means “good skin” and the formula delivers immediate hydration while improving the skin’s ability to retain moisture over time.

Since its introduction 115 years ago, Eudermine has developed a loyal following and the nickname “Shiseido Red Water” because of  its scarlet-hued bottle. For the limited edition, Shiseido has resurrected the original 19th century ruby-red packaging.

Formulated for twice daily use, Eudermine includes Bio-Hyaluronic Hyper complex for moisturization as well as ingredients that remove dead skin cells to improve skin tone and texture. Suitable for all skin types, this ages-old favorite has the added benefit of smelling like rain-washed peonies. Makeup artists love to use it as a mild exfoliant to prep the lips and face before applying color.


To Enter: Do you have an anniversary coming up? Tell us about any milestones or anniversaries you will be celebrating in the near future.

COMMENT post your response in the comment
section of this post

TWEET your response to @Beautyinthebag

*to be eligible to win!

*No purchase necessary. Open to US residents only. Contest begins 7/16 at 11 AM EST
and ends 7/22 at 11 PM EST.


  1. lizplawman Says:

    I just celebrated my 19th wedding anniversary, which I am very proud of.

  2. Pwilliams Says:

    I will be celebrating my baby’s first Christmas.

  3. reggie Says:

    would love to win this beautiful gift !

  4. dragonfly777 Says:

    Yes! I will be married 20 years next June! I’d love to go to Bermuda where we went for our honeymoon…..may or may not be in the budget, but, that’s ok 🙂

  5. tweetibird Says:

    My boyfriend and I will be celebrating our 3 year anniversary this month. Something simple; nothing too fancy.

  6. jb1ab2 Says:

    August 1st I will be celebrating my husband’s 50th Birthday with him via a week long road trip.

  7. JanC1 Says:

    I just celebrated my 35th Wedding Anniversary!

  8. aisforgorgeous Says:

    My husband and I just celebrated our 5 year wedding anniversary!

  9. meenatangy Says:

    will be celebrating our thirdwedding anniversary next month. am more in love with my husband than I ever was. we are going to LA and vegas to celebrate!

  10. magentaruby1 Says:

    I’ve lost 52 lbs. to date!

  11. skullaria Says:

    I just celebrated my 2nd wedding anniversary, but the 1st is coming up. We’re so confusing, we got married 2 different times. lol

  12. tammyfromvenus57 Says:

    I will be having my first wedding in my lifetime in December I am in my 50’s . What a celebration that will be.

  13. Lovemyhubbynourfivekids Says:

    Jan 28th we just celebrated 10 years of marriage! We haven’t had a chance to REALLY celebrate it (still saving up money for a little getaway). My 5 kids did make the most amazing surprise meal for us..they handmade menus etc. and cooked up what they knew how to make.I am incredibly blessed! 😉

  14. Tammy Says:

    I don’t have an anniversary to celebrate, but am looking forward to my daughters B-day in september 🙂

  15. mjreynolds32 Says:

    My fifth wedding anniversary is in October and my 37th birthday is in August! Plus my parents just celebrated their 55th wedding anniversary on the 13th – what a wonderful example they have set for me.

  16. KimberlyC Says:

    My husband and I will celebrate our 8 year anniversary in September!

  17. ladyboarder9669 Says:

    my husband and i’s 5th anniversary is coming up next month! woohoo!

  18. GarnCap61 Says:

    I will be celebrating the 29th anniversary of giving birth to my son on August 5th! 🙂

  19. kfd6866 Says:

    My 14 year wedding anniversary is in Sept. So happy!

  20. aflanders Says:

    My son just turned 17 and I’m still alive. This is certainly an accomplishment.

  21. mgorbett Says:

    I celebrated my 43rd birthday with my family. It was absolutely lovely!

  22. ImHisBella813 Says:

    My husband and I will be celebrating our 3rd anniversary as well as the anniversary of our first date and our first kiss. My husband and I will also be celebrating our birthdays (3 weeks apart, different years), as well as our two daughters birthdays, AND the anniversary of me returning to school (1 more year to go)…busy couple of months ahead but it is always great to celebrate the blessings in life!

  23. herblady Says:

    We just celebrated our 28th wedding anniversary two weeks ago and in two weeks is my husband’s birthday. Busy times!

  24. Kim D. Says:

    I will be celebrating my 9 year anniversary next month.

  25. napoleon1 Says:

    i won’t have any anniversaries coming up in the near future, but my 12th anniversary being married is in january!

  26. NancysParadise Says:

    Celebrating the aniversary of adopting my best friend, Reba dog, 9 years ago

  27. missluckybreaks Says:

    No anniversary here, I’m free as a bird! I celebrate life every day though!

  28. sandollar Says:

    Anniversary to start a new life after being married for 27 years.

  29. Not2Haute Says:

    My birthday is next month – the ONLY holiday.

  30. miriama59 Says:

    Shiseido is one of my favorite brands! My birthday is in October and my anniversary isn’t until the day after Christmas. 🙂

  31. nonstpcute Says:

    Just turned 50!!!!! woweeeeee!

  32. abitnerdy Says:

    Significant other’s B*day is ccoming a long with our anniversary ALL in August! 🙂

  33. wizardewu Says:

    My husband is turning 60 and we’re celebrating in a big way.

  34. tamaraben Says:

    Oor big 18 year wedding anniversary is coming up in December

  35. lovelions Says:

    I was married on my 25th Birthday so I have a Birthday and Anniversary coming up soon in August!!

  36. vickeigh Says:

    September 27th will be my 9th wedding anniverary.

  37. LadyintheManor Says:

    We will be celebrating 19 total years together this year. What an accomplishment.

  38. pstika Says:

    I celebrate everyday just being alive!

  39. tlcrista Says:

    Thank you so much for allowing me to share this unusual anniversary but it’s a very important one for me and my boyfriend. July 23, 1988 was our first kiss so we are coming upon our 24th anniversary of that first kiss. It’s really special because we lost contact and lived separate lives, including marriage my marriage to someone else and subsequent divorce, a life-threatening illness for him and so many other things. But in five years ago, we found each other again and even though we were living 1000 miles apart, we are now living in the same town and on July 23, 2012, we will celebrate that magical, romantic and most memorable first kiss once again. Thanks for reading.

  40. eyewonit Says:

    I am thrilled to celebrate my hubbies birthday the first week in August. We will be visiting out of town with family which will make it doubly nice!

  41. barkergirl33 Says:

    My amazing mom (& best friend) has her birthday on the 22nd and I have mine August 4th, we always celebrate together with lunch, getting our hair done & LOTS of shopping! I can’t wait for it every year!

  42. melissa10 Says:

    my close friends birthday is tomorrow so we will be having a special day and im hoping for a start to a new beging for once to be happy again even though ive been through so much

  43. Girly19 Says:

    My sister’s birthday is coming up next month. She is the best sister i could ever wish for!! We go everywhere and share everything together. I can’t possibly imagine life without her. This would be an awesome gift for her because she really loves Japan and their creations.

  44. ccboobooy Says:

    I’m celebrating the anniversary of my divorce.

  45. ShawnaMichelle2 Says:

    My husband and I will be celebrating 9.4 years in August…LOL! The Eudermine Revitalizing Essence looks amazing ~ Thanks for the chance to win it!

  46. natashia_reyes Says:

    i will be having my birthday next month! The SHISEIDO EUDERMINE LOTION will be an awesome surprise for me 🙂

  47. shopalot Says:

    My little one is starting Kindergarten this fall!

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