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06-09-14 | Posted by

Perfect for Father’s Day, this week’s GORGEOUS GIVEAWAY takes a page straight out of a James Bond novel. We have three bottles of British Sterling H.I.M. Men’s Cologne (SRP $24.99) to give to our lucky winners. The James Bond connection dates back to 1947, when the British Secret Intelligence launched “Project Sterling,” a training program to improve intelligence, decision-making, personal values, and manners.

The goal of “Project Sterling” was to define a clear code of conduct to provide competitive advantage. Inspired by the program’s original objectives, the British Sterling fragrances capture the masculine sensibilities of the era, with modern fragrances that represent the spirit of today’s man. And FYI, H.I.M. stands for His Imperial Majesty, and references King George VI, who initiated “Project Sterling.”

The British Sterling H.I.M. colognes include the following two fragrances. Winners of this beauty giveaway get to choose which one they prefer.

  • British Sterling H.I.M. Reserve: a spicy oriental blend of fresh citruses, bold spices, sensual woods, and leather and suede basenotes.
  • British Sterling H.I.M. Private Stock: an aromatic, citrusy, woodsy scent that showcases fresh citruses combined with crisp woods, aromatic spices, and incense, amber, and musk undertones.

In other words, Reserve is a classic men’s fragrance, while Private Stock is lighter and more playful.

British Sterling was a men’s fragrance staple back in the 70s and making a resurgence, so jump on it’s next wave and enter to win this re-launch.


To Enter: Tell us which H.I.M. fragrance you prefer and why. Visit www.facebook.com/BritishSterlingCologne for more details.

COMMENT post your response in the comment section of this post


TWEET your response to @Beautyinthebag

*to be eligible to win!

Open to US residents only. Contest begins 6/9 at 11 AM EST and ends 6/15 at 11 PM EST.

*No purchase necessary.



    Private Stock sounds very masculine.

  2. Beatrice020710 Says:

    If I had to choose, I would choose private stock. I like both woodsy and fresh scents bit im veeery picky on the woodsy ones. I would give this to my dad as I know he likes fresher scents, and since it is summer the fresh scents fit best for this time of year. I am very curious on how it smells it sounds very intriguing.


    Private stock fits him best

  4. allymike2005 Says:

    Definitely Private Stock! ! 🙂


    Private stock sounds like the best scent for my dad

  6. windycindy Says:

    Hello, I would love the smell of British Sterling H.I.M. Private Stock
    on my husband! He would like that it is a lighter scent and the musk
    undertones, are what I would enjoy about this fragrance…
    Many thanks, Cindi

  7. BarracudaRon Says:

    H.I.M. Reserve, described as ‘Sensual’, well then, that suits me to a tee

  8. SassyGal Says:

    I would say the Private Stock as I want to smell my man in a scent that isn’t too strong. This would be an awesome gift for my hubby! He has taken on my kids and treats them as his own! Been together for 11 years this month!! He’s a great father to my 12 & 15 yo!!


    Private stock sounds like the best for him

  10. carolynishis Says:

    British Sterling H.I.M. Reserve because he smells awesome!

  11. anita mitchell Says:

    Private stock is my choice if I need to choose.Sounds good.


    Private stock sounds the most subtle but manly

  13. lisamcf Says:

    would love British Sterling H.I.M. Private Stock

  14. helobuff Says:

    I would love to give him the British Sterling H.I.M. Private Stock

  15. poordaddy Says:

    I’d love to win British Sterling H.I.M. Private stock. It sounds more like the scent my husband would wear. I’ve never tried or smelled either so either one would be great ! Thank you for the chance to win one !!

  16. helobuff Says:

    Forgot to tell you why above – he loves citrusy and woodsy scents!

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