Dior has traveled to the mountains of Iceland to bring you more radiant and brighter skin. Its brightening Diorsnow skincare line now features Icelandic Glacial™ Water, one of the purest waters in the world and completely pollution free. Derived from snow and ice, the water maintains its purity by a unique filtration system – it runs through volcanic rock without ever touching the atmosphere. This makes for water that is remarkably low in minerals and acid. According to Dior, excessive acid is one of the triggers of melanin production, the cause of uneven skin tone and dark spots.
Not only does it fight hyperpigmentation, but Icelandic Glacial™ Water also works to revitalize the skin to create a smoother and more radiant complexion.
Eight new Diorsnow products – all launching in February 2012 – contain this miraculous water. The items include:
Diorsnow DNA Control White Reveal Day Essence ($130)
Diorsnow DNA Reverse White Reveal Night Concentrate ($145)
Diorsnow White Reveal Ultra Purifying Fluid ($80)
Diorsnow White Reveal Fresh Toning Lotion 1 ($50)
Diorsnow White Reveal Rich Toning Lotion 2 ($50)
Diorsnow White Reveal Wipe-Off Gel ($44)
Diorsnow UV Shield BB Crème SPF 50 PA+++ ($50)
Diorsnow White Reveal Makeup Base SPF 35 PA+++ ($48)
In addition to Icelandic Glacial™ Water, the Diorsnow products contain Silver Birch extract for moisturization, Meadowsweet extract to calm and smooth the skin and Hibiscus extract to aid in creating an overall plumper complexion.