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Photo Credit: Clinique


05-14-14 | Posted by

In this era of high speed, quick turnaround, and instant gratification, the only way to survive is to act “smart.” The skin care developers at Clinique agree, and after five years of development, they have created Clinique Smart Custom-Repair Serum ($59 and $89), which will be hitting US shelves on July 15, 2014.

At a huge international launch event held in New York City, Lynne Greene, group president of Clinique, Origins, Ojon, Aveda, and Darphin introduced journalists from Asia, Australia, South America, and Europe to the new serum.

“How do you feel when you feel smart?” queried Greene of the audience. “You feel good, in face, you feel great!” she answered.

And what makes this serum so smart, you ask. It’s a customizable anti-ager that somehow knows just what issues to address in your particular skin. In essence, it can target skin tone, dark spots, dullness, lines, wrinkles, and laxity or any combination thereof.

“We were very inspired to treat women in a more comprehensive way…exactly the way a dermatologist would,” said Janet Pardo, senior vice president product development worldwide, Clinique. “This is one serum that reads your skin and answers everyone’s concerns individually.”

Clinique Smart starts out by soothing the skin with red algae, licorice extract, and caffeine, the idea being that inflamed skin does not have the energy to repair itself. It then targets uneven skin tone, dark spots, and dullness with a blend that includes grape extract, vitamin C, and salicylic acid. Finally, it works to diminish the look of lines and wrinkles with collagen-boosting peptides and reparative enzymes such as ultrasomes and photosomes, while it firms and lifts with whey protein and siegesbeckia orientalis extract.

Clinique Smart offers many of the benefits of the Clinique Even Better Tone Correcting products, but with the addition of wrinkle reducing and firming ingredients.

Like the Even Better franchise, Clinique executives expect Clinique Smart to be a huge success. “This is the biggest launch that we have for the year,” said Greene, quickly adding, “but not the only one.” Stay tuned for more from this great brand.

Clinique Smart Custom-Repair Serum is formulated for all skin types and ages. Use it twice a day, followed with a moisturizer and sunscreen during the day time.

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