Photo Credit: wekeepitkind.com
Body order is a touchy subject. You know exactly what I mean if you ever needed to tell a co-worker to rethink their hygiene regimen (I have and itâ€™s not fun). Kids present an equally sticky situation. Children reach puberty at younger and younger agesâ€”an unfortunate consequence of antibiotic loaded milk and meatâ€”and their still little bodies begin to emit adult like odorsâ€”worse, in some cases, because kids are so active.
The UKâ€™s Roberta and Michael Harris took matters into their own hands so visits with their grandchildren would be more pleasant. With 20+ years of pharmaceutical experience under their belts, they developed and formulated Fresh Kidz, a deodorant range just for children.
Originally launched in the UK, Fresh Kidz just hit stateside stores. Itâ€™s available in two versionsâ€”Fresh Kidz Girls ($4.99) and Fresh Kidz Boys ($4.99), each formulated without aluminum, parabens, or alcohol, which could be irritating or harmful to young armpits.
â€œIt was essential to create a brand that parents could trust, and at the same time we wanted to design the range so kids would want to use it,â€ said Rochelle Diaz, COO of Kind2Skin USA, which markets Fresh Kidz in the US. â€œOur ultimate mission is to create a natural based range of personal hygiene products for kids aged between eight and fourteen.â€
Housed in cute kid sized roll on packaging, Fresh Kidz is said to give 24-hour protection. It is available now at Meijer, select Whole Foods, Giant, Stop & Shop, and Amazon.com.