Like Annie Segal, I grew up running around the Fred Segal store located in West Hollywood. Unlike Annie, I was just a neighborhood kit who lived a block away, not the daughter of the founder. Now Annie, 36, continues the tradition started by her father some 50 years ago, with Fred Segal Originals. Part of Fred Segalâ€™s sprawling Santa Monica complex – the family no longer owns the West Hollywood location – Fred Segal Originals recreates the flavor and atmosphere of the original store with recycled fixtures, memorabilia and photographs from decades past as well as a lineup of greatest hits fashions.
Dolled up basics like-t-shirts, dresses, hoodies, sweatshirts and skirts comprise the Fred Segal Originals collection. Annie pays homage to her fatherâ€™s pioneering design by updating the â€œoffon,â€ an elastic-waist pull-on pant now available in silk, twill and jersey.
â€œOur motivation is to give back to our customer,â€ states Annie Segal, founder and designer, Fred Segal Originals. â€œI remember what it was like to grow up in the stores. Customers were family, hours were spent shopping, talking and exploring. There was nothing else like it.â€
Highlighting the customer focus, prices for Fred Segal Originals are under $100, called â€œauthenticâ€ price points by Annie. The store also carries Victoria Beckham, Foley & Corinna and Prophetik. For more information, visit www.fredsegal.com.