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Photo Credit: Chanel.com


08-01-14 | Posted by

The right foundation will even out your skin tone, enhance your complexion, and leave you looking fresh-faced and radiant. Finding the right shade, formula, and finish can be tricky but it doesn’t have to be.

For most women, the right shade will virtually disappear into your skin and even everything out. You’ll want to get as close to your natural complexion as possible, unless you’re on the mature side and your skin-tone has started to fade or is ruddy at times. If that’s what you’re experiencing you’ll look best with a foundation one shade darker than your natural skin tone with yellow undertones. It will warm everything up, neutralize redness and add a healthy glow.


  1. Start with hydrated skin. Give your moisturizer a few minutes to be absorbed before moving on.
  2. Apply primer. It will make your foundation last longer and fill in pores and fine lines giving you a smoother base for your foundation.
  3. Use a creamy, under eye concealer (that matches your foundation) on dark circles and the inner corner of your eyes before applying your foundation. You’ll feel the need to use less foundation this way.


  • Dry Skin: Use an oil-based liquid, cream or stick foundation. For liquids and cream foundations, apply with a flat-topped synthetic brush which won’t absorb makeup. Blend outward from the center of your face. You can use the stick foundation directly on the skin and lightly buff with a sponge.
  • Normal Skin: Your options are wide open. Experiment with several until you find your preference.
  • Oily Skin: Choose an oil-free formula foundation. You might like an oil-free cream-to-powder which will  dry to a powdery finish or stick with a loose or pressed powder formula. To keep it natural, use a fluffy brush to sweep on, concentrating on the T-zone.

Tinted moisturizers, BB cream, and CC creams are ideal when you want a less is more look. They’ll even out your skin “just-enough” and leave you looking fresh-faced. On days when you want a bit more coverage, they can also be mixed with your cream or liquid foundation.


  • A matte finish is ideal for those with normal to oily and very oily skin. Most are formulated to control oil and help to keep your complexion shine-free.
  • A semi-matte finish works for all and gives a very natural look. If it doesn’t say it’s matte or hydrating chances are it falls into this category.
  • A luminizing foundation is ideal for mature women with fine lines or those with sallow skin. It’s usually moisturizing and formulated with finely ground light-reflective particles to subtly diffuse fine lines and wrinkles and add a radiant glow.


  1. Never buy foundation without checking it out in natural light first. Test on your jaw line before heading outside to check it out in natural light. It’s the only way  to make sure it’s a perfect match.
  2. After applying your foundation, lightly press a clean puff or tissue into skin to remove excess.
  3. Instead of trying to cover up fine lines and wrinkles, apply less makeup there to keep it from settling in and actually accentuating those areas or use a primer, which will allow makeup to more easily glide over imperfections and give it longevity.
  4. Adjust your color seasonally to make sure it’s always a perfect match.
  5. Exfoliate up to two times per week to get rid of dead skin cells and keep your complexion smooth.


Make Up Forever Pro Finish Multi-Use Powder Foundation ($36) is a lightweight foundation/finishing powder ideal for normal to combination skin. You’ll get buildable coverage with a natural matte finish.

Laura Mercier Oil Free Supreme Foundation ($45) is not only oil free, it’s formulated with oil-absorbing powders so skin will look and feel fresh for up to eight hours.

Estée Lauder Perfectionist Youth-Infusing Makeup ($45) does double-duty with its oil-free skin care and makeup in one. It will perfect your complexion as it brightens, reduces the look of fine lines and nourishes.

Chanel Vitalumiere Moisture-Rich Radiance Sunscreen Fluid Makeup ($55) targets dry, dull, uneven skin with moisturizing ingredients in a creamy formula. Light reflecting pigments diffuse imperfections so your complexion will look naturally even-toned and radiant.

Bobbi Brown Skin Foundation Stick ($44) contains olive extracts and shea butter so it’s super moisturizing plus light diffusing powders and oil-controlling minerals so skin stays radiant and shine-free, making it ideal for all skin types.


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