EYE CANDY: CHUBBY STICK SHADOW TINT FOR EYES

Posted by Beautyinthebag 01.31.13

Who doesn’t love Clinique’s Chubby Stick, that on-the-go lip balm of moisturizing color, which is so fun to use and comes in a rainbow of shades. Now Clinique is introducing a new member of the Chubby Stick family: Chubby Stick Shadow Tint for Eyes ($16). It’s easy to apply, allergy tested, and the colors are über flattering. And like its big sister, the stick is perfectly portable and convenient, delivering a sheer wash of pretty colors that are buildable, blendable, and long-lasting.

Ease of use is really at the heart of this sheer stick shadow that applies evenly across the eyelid. Silky and creamy, it stays put without dusting onto cheeks or creasing during hectic and long days. Since it’s formulated with vitamin E, it’ll keep your eyes feeling soft, too.

Chubby Stick’s crayon-like barrel makes application a cinch when you’re running short of time and out the door. A twist of the base exposes just the right amount of tint; a quick sweep across the lid gives you an everyday or dramatic look in a snap; a quick twist down and you can replace the cap with a “click.”  My colleague said that even when she dabbed the Chubby Stick on her eyelids, she could see the color immediately. So if you want a more subtle look, a little can go a long way.

According to Clinique Global Color Artist Jenna Menard, “You can create a professional look in just minutes by applying different colors on particular areas of the lid. The key is to blend the edges of the colors with a shadow brush before the makeup sets.”

Chubby Stick Shadow Tint for Eyes comes in 12 shades, ranging from nudes (“Bountiful Beige”) to pinks (“Pink & Plenty”), violets (“Lavish Lilac” and “Portly Plum”) to blues (“Big Blue” and “Massive Midnight”). Let your imagination lead you and layer several together. “Each shade can be worn alone as an allover color on the lid, combined with an eyeliner to create more definition, layered under a powder shadow to create more dimension with two textures, or layered with other shadow sticks to create a creamy blend of wow colors on the lids,” Ms. Menard says.

Just like the Chubby Sticks for lips, we expect the version for eyes to be a huge hit. Look for them in stores in February 2013.