Photo credit: Business Wire
Chinese model Liu Wen and French model Constance Jablonski give Estee LauderÂ global street cred as the first modelsÂ from their respective countries to be featured in a Lauder campaign, beginningÂ this June. Adding to their lineup of genetically blessed beauties – which includes Gwyneth Paltrow, Hilary Rhoda, Carolyn Murphy, and Elizabeth Hurley – LauderÂ has setÂ an admirableÂ precedent by embracingÂ a multi-cultural standard of beauty.Â
â€œEstÃ©e Lauder has always searched for global beauties that define a generation,â€ said Aerin Lauder, Senior Vice President, Creative Director, EstÃ©e Lauder. â€œConstance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.â€
We’d like to hear from you: What other culturesÂ do you wantÂ to see represented in cosmetic campaigns?
Read on about Estee Lauder’s past campaigns that have included global beautiesÂ from Poland to Ethiopia.