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07-22-13 | Posted by

As the saying goes, “If it ain’t broke, don’t fix it.”

Clinique Dramatically Different Moisturizing Lotion has been beloved by millions since 1968 and it is still in such demand at makeup counters that it never occurred to me that it needed “fixing.” But as with every good product, the trick is to adapt in a Who Moved My Cheese? fashion, and make the product even better with the changing times.

So, although Clinique’s claim to fame with the little pale yellow bottle is impressive (the Dramatically Different Moisturizing Lotion is the first dermatologist-developed moisturizer and the premier prestige skincare product in terms of sales in the U.S.), the brand is pulling all stops to improve its all-star.

The new formula, simply called Clinique Dramatically Different Moisturizing Lotion+ ($26), still contains much of the old, impressive traits: a silky, smooth as butter consistency, a grease-less texture, excellent absorption, and plenty of moisture. But it also contains some new benefits:

Barrier Strengthening: In addition to all its current properties, the scientists at Clinique want to increase the moisturizer’s barrier strengthening complex to help skin combat environmental and natural aggressors and improve its resistance to stress. Therefore, they added a blend of sunflower seed cake (sunflower helps support the immune system), barley extract, and cucumber extract to the recipe.

New Moisturizers: This new version has new and improved moisturizers including hyaluronic acid, glycerin, and urea. Glycerin acts as a “hygroscope,” which absorbs moisture from the surrounding air, and occurs naturally as a component in our skin’s innate moisturizing factor.


The new product isn’t simply about new ingredients: it took Clinique three formulating dermatologists, 53 researchers, and 100 formula trials to get this product right. The formula also underwent a rigorous sensory testing with over 1,600 women of various ethnicities from over five continents participating in the trials. The results showed a 54% increase in skin barrier function and double the hydration levels for skin.

The original Clinique Dramatically Different Moisturizer was created in 1968 by Dr. Norman Orentreich, along with magazine editor Carol Phillips and the Lauder family. Today, the Clinique team consults with the Orentreich family and ensures the same principals continue to guide the inner workings of this famous pale banana moisturizer.

How it Measured Up

Clinical trials can only do so much: I wanted to see if the moisturizer lived up to its claims.

On first glance, it seemed as though nothing had changed. The bottle was bigger and better, but it still looked like the good old Dramatically Different Moisturizer. But the texture seemed silkier, though the consistency felt the same. It had zero fragrance (which is a big plus for me) and it absorbed into the skin as quickly as butter melts into a warm bage. My skin did not feel oily or taut, but just right.

The most impressive aspect of this moisturizer is that it held up during the day. You won’t really need to reapply for a good twelve hours, if that, and that’s the aspect about this newly formulated classic that makes it so appealing and well worth its price tag. And for the same price compared to the older version ($26 versus $25 for 4.2 ounces), the new version is really a bargain because given its dded features.

In short, Clinique has hit yet another home run in the shape of a reformulated cult classic. Who said you can’t fix perfect things?







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