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05-25-12 | Posted by

Known for its extensive nail color range, and cute rectangular bottles, butter LONDON now tries its hand at lip color. The collection, Lippy, is available in five shades ($17 each) and matches five nail lacquers ($14 each) already in the butter LONDON collection.

Indeed, one of the big trends seen at the Spring/Summer 2012 runway shows was the matchy-matchy look: fingers, toes and lips were color coordinated, and not just with nude shades but also bright pops of color. For the Summer 2012 season, butter LONDON’s Founding Creative Director Nonie Creme (who is somewhat of a manicure legend backstage) chose bespoke¬†shades that range from the brazen neon to sherbert pastels to cool neutrals.

The colors of the Lippy collection are Primrose Hill Picnic, Snog, Trout Pout, Yummy Mummy and Teddy Girl. The brand touts Yummy Mummy, a medium beige color, as a stunning shade to match every skin color: if you’re looking for something neutral yet classy, this is the one for you (ditto for the lip lacquer).

Primrose Hill Picnic as the name suggests, is a punchy, tropical fuschia pink and a real bright accessory to wear. Snog is my personal favorite–a bright, happy and hot pink that may well be the chic color for the season (it’s a great color to wear on your toes, on the beach). Teddy Girl is a pale retro bubblegum pink that honestly wears better on paler skins. Trout Pout is a creamy-peach cantaloupe color that is your sherbert shade of choice if you’re not veering towards the more neon/punchy options. The nail lacquers are completely 3-free (free from formaldehyde, toluene, and DBP) and layer beautifully – a hallmark of the butter LONDON brand.

The nail lacquers wear beautifully, and last about five days without chipping. You’re definitely advised to layer the nails with a proper base coat and top coat (try the brand’s Hardware P.D. Quick Topcoat, $18). The lip lacquers are buttery and thick and are really lacquers, not glosses. In other words, don’t expect lukewarm pigments…these really go on thick. Your best bet if you want smearless lips is to exfoliate, moisturize and then apply the lip lacquers so you can get the best pigment.

Incidentally, “Lippy” is British slang for someone who makes impertinent or cheeky remarks. Is this a way for the line to be a little tongue in cheek? We definitely think so! The brand also retails at Ulta.

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