Photo Credit: CEW
Once upon a time, there was only one Beauty Awards competition. It was sponsored by Cosmetic Executive Women, and it created the phenomenon of testing and rating new skincare, makeup, body care, hair care, and fragrance.
Today, every magazine and website has its form of beauty awards, but the only one voted on by members of the leading cosmetic trade organization is the CEW Insiders’ Choice Beauty Awards. Voting began January 31 and will end on March 19. As has become tradition, CEW members had a chance to touch, sample, and sniff entries at the CEW Product Demonstration, held last week in New York City.
“This is our twentieth anniversary. When we first started we had just 20 products,” said CEW president Carlotta Jacobson. This year the demonstration showcased more than 650 products launched in 2013 in 31 categories.
Every year the product entries change and reveal different trends in product types and formulations. “Skincare that makes you skin look clearer and more natural,” evolved as a key trend this year, said Ms. Jacobsen. She also noted a 66% increase in masks and peels and a resurgence in skin and hair care products using oils as a key ingredient.
Following are the key beauty trends of 2013 identified by CEW.
Trend 1: Masks and peels are more popular than ever and experienced a 66% sales jump in prestige distribution. Nominee examples: La Prairie Skin Caviar Luxe Sleep Mask, Garnier Skin Renew Dark Spot Treatment Mask, and ZO Medical Invisapeel Intensive Resurfacing Peel.
Trend 2: Gentle facial cleansers such as oils, gels, and hydrating cleansers were stars in 2013. Nominee examples: Dior Instant Gentle Cleansing Oil, Neutrogena Ultra Gentle Hydrating Cleanser, and Julep Bare Face Cleansing Oil.
Trend 3: Drug stores were inundated with volumizing mascaras in 2013, suggesting that size does really matter. Nominee examples: L’Oreal Paris Voluminous Butterfly Mascara, Maybelline New York Volum’express The Falsies Big Eyes Mascara, and CoverGirl Bombshell by Lashblast Mascara.
Trend 4: Artist inspired tints, washes, and pigments for eye makeup made a big showing among this year’s entries. Nominee examples: Marc Jacobs Beauty Magic Marc’er Precision Pen in Blacquer, Clinique Chubby Stick Shadow Tint for Eyes, L’Oreal USA Luxe EmMichelle Phan Waterline Intense Color.
Trend 5: Moving beyond BB, CC creams expanded the alphabet soup of skincare tints, sticks, and sprays. Nominee examples: Per-fekt Skin Perfection CC Crème, Dior Airflash CC Primer Radiance Boosting Color, and Kate Somerville Illuminate CC Cream Broad Spectrum SPF.
Trend 6: Fighting aging isn’t just for skin anymore, hair care tackles the signs of aging with creams, serums, and special hair color. Nominee examples: L’Oreal Paris Advanced Hair Care Total Repair 5 Damage Erasing, Dr. Dennis Gross Skincare Root Resilience Anti-Aging Scalp Serum, and Nexxus Youth Renewal Rejuvenating Elixir.
Trend 7: Deep hues overpowered glosses and shines when it came to lip color in 2013. Nominee examples: Revlon ColorStay Ultimate Suede, Givenchy Le Rouge, and Cle de Peau Beaute Extra Rich Lipstick.
Trend 8: Looking for credibility in their beauty products, consumers embraced professional lines created by doctors and beauty veterans. Nominee examples: Resvology, Turo Skin, and Replere by Dr. Debbie Palmer.