Log in   |   Join the community   


07-30-11 | Posted by

If you have ever visited the Kiehl’s flagship store in Manhattan you know that motorcycles have always been a part of the brand’s heritage. Now, the venerable skin and hair care brand is sponsoring LifeRide, a seven-day celebrity motorcycle journey that will take place throughout the Northeast to raise awareness and funds for the efforts of amfAR, The Foundation for AIDS Research. From July 31 through August 6, Chris Salgardo, president of Kiehl’s USA will lead the LifeRide brigade of fundraising motorcycle fans, which includes actors like Jason Lee, Tyson Beckford, Tricia Helfer and Marguerite Moreau to name just a few.

LifeRide will stop at five Kiehl’s stores along the way, making a donation at each venue for a total of $75,000. In addition, for every customer that visits a Kiehl’s free-standing stores on the LifeRide dates, Kiehl’s will donate $5 to amfAR, up to the $75,000 total donation.  

The LifeRide presentation/stop schedule is as follows:

July 31
12::30pm – 1:30pm     King of Prussia Mall, King of Prussia, PA

August 1
11:00am – 1:00pm      Walnut Street, Philadelphia, PA

August 4
10:00am – 11:00am    Burlington Mall, Burlington, MA
12:00pm – 2:00pm      Newbury Street, Boston, MA

August 6 – BBQ/Block Party
12:00pm – 4:00pm      NYC Flagship Store, New York, NY

The fundraising effort also includes the introduction of Limited Edition Ultra Facial Cream ($46) to be sold at all Kiehl’s stores and Keihls.com beginning August 1. 100% of Kiehl’s net profits from the sale of this product, up to $25,000, will be donated to amfAR. Fittingly, the Limited Edition features a specially-designed motorcycle and flame motif inspired by the ride. Ultra Facial Cream is a signature moisturizer for the brand and contains squalane, an emollient derived from olives as well as additional skin-compatible oils that are derived from avocados, apricot kernels and sweet almonds.

Combining the proceeds of the ride and sales of the Limited Edition, Kiehl’s will donate a total of $100,000 to amfAR.

Leave a Reply

Register to Add a Comment


  • Созраняй чтоб не потерять

We use cookies to offer a better user experience and to analyze site traffic. To comply with the European General Data Protection Regulation (GDPR), we are implementing a cookie consent manager to provide residents of the EU/EEA with the ability to customize their cookies. Until this is available, your continued use of this site will be deemed as consent to use of cookies.