If you have ever visited the Kiehl’s flagship store in Manhattan you know that motorcycles have always been a part of the brand’s heritage. Now, the venerable skin and hair care brand is sponsoring LifeRide, a seven-day celebrity motorcycle journey that will take place throughout the Northeast to raise awareness and funds for the efforts of amfAR, The Foundation for AIDS Research. From July 31 through August 6, Chris Salgardo, president of Kiehl’s USA will lead the LifeRide brigade of fundraising motorcycle fans, which includes actors like Jason Lee, Tyson Beckford, Tricia Helfer and Marguerite Moreau to name just a few.
LifeRide will stop at five Kiehl’s stores along the way, making a donation at each venue for a total of $75,000. In addition, for every customer that visits a Kiehl’s free-standing stores on the LifeRide dates, Kiehl’s will donate $5 to amfAR, up to the $75,000 total donation.
The LifeRide presentation/stop schedule is as follows:
12::30pm – 1:30pm King of Prussia Mall, King of Prussia, PA
11:00am – 1:00pm Walnut Street, Philadelphia, PA
10:00am – 11:00am Burlington Mall, Burlington, MA
12:00pm – 2:00pm Newbury Street, Boston, MA
August 6 – BBQ/Block Party
12:00pm – 4:00pm NYC Flagship Store, New York, NY
The fundraising effort also includes the introduction of Limited Edition Ultra Facial Cream ($46) to be sold at all Kiehl’s stores and Keihls.com beginning August 1. 100% of Kiehl’s net profits from the sale of this product, up to $25,000, will be donated to amfAR. Fittingly, the Limited Edition features a specially-designed motorcycle and flame motif inspired by the ride. Ultra Facial Cream is a signature moisturizer for the brand and contains squalane, an emollient derived from olives as well as additional skin-compatible oils that are derived from avocados, apricot kernels and sweet almonds.
Combining the proceeds of the ride and sales of the Limited Edition, Kiehl’s will donate a total of $100,000 to amfAR.