With a host of new launches, MBX, the K-Beauty brand incubator formerly known as Memebox, is enticing home-shopping beauty junkies across the globe.
Driven largely by the desire for naturally-derived ingredients, the global K-beauty products industry generated $9.3 billion in 2018, and is expected to reach $21.8 billion by 2026, registering a compound annual growth rate of 11.3% from 2019 to 2026, according to a report from Allied Market Research.
MBX launched new products from I DEW CARE, Kaja and Nooni in the U.S. The Kaja line was developed in exclusive partnership with Sephora.
The latest from these brands include:
Kaja Wink Stamp
Kaja Air Heart
Ron Robinson is a veteran cosmetic chemist with more than 25 years’ experience developing products for Clinique, Estée Lauder, Revlon, Avon, and Lancôme. In 2008, after nearly three decades of working as a product developer, Ron decided to step outside the lab and create BeautyStat, an online beauty community where users can connect with experts and fellow consumers to discuss their product questions and concerns.
Running BeautyStat for nearly a decade, reviewing thousands of products and scouring the planet for new beauty ingredients and technologies inspired Ron to return to his roots in research and development and launch his own skin care line, BeautyStat Cosmetics. The bra
Photo Credit: canva.com
Beauty gadgets have transformed how we look after ourselves, from applying skincare to styling frizzy hair to solving our niggling dilemmas from smoothing wrinkles to stopping breakouts to keeping our teeth bright white.
I’m down for anything that can minimize my grooming time and deliver a spa-like experience without waiting for an Uber. So, I set off on a mission to find some cool tools that are musts to get you through this holiday season and beyond.
ghd Glide Professional Hot Brush ($169)
I am one of those women who will spend any amount of cash to avoid going for blowouts, and am pretty useless with my hair. I’ve tried several hot brushes over the years, none of which
Celebrity and editorial makeup artist Dillon Peña had a vision: enhance the landscape of the green beauty industry with clean, natural small-batch beauty products. He created Leland Francis as an ode to his great-grandfather, and set the natural beauty bar high by offering handmade, cruelty-free, vegan formulations crafted in the USA.
Leland Francis celebrates individuality and indulgent self-care for a more youthful you, using the finest ingredients that layer beautifully under makeup and are delicate on skin. The botanically-based brand extends beyond skincare to bodycare and candles.
BITB caught up with Dillon to learn more about his motivation for creating Leland Francis