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BEAUTY   |   AESTHETICS   |   WELLNESS

MEET DR. ROBB AKRIDGE: CO-FOUNDER OF CLARISONIC

Photo Credit: beautyinthebag.com

Posted by 05.13.18

Dr. Robb Akridge (fondly called “Dr. Robb”) is a scientist by training who has done everything from study marine biology and botany to research AIDS vaccines and work for Sonicare. After jumping from a senior scientist for the toothbrush company to a beauty entrepreneur, the opportunity arose to start his own business. Dr. Robb cashed in his 401K and spent two years developing the assays and safety testing of the soon-to-be beauty device must-have: clarisonic.

After a few failed prototypes and learning curves, the Clarisonic came to life and sales began to grow. Shortly after, Clarisonic was featured on Oprah and the craze for the electronic beauty device took off.

BITB spoke with Dr.

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MEET OLGA LORENCIN: FOUNDER AND OWNER OF KINARA SKIN CARE CLINIC & SPA

Photo Credit: beautyinthebag.com

Posted by 05.06.18

Olga Lorencin, leading esthetician and renowned skin care expert, left her former-Yugoslavia home for the sunny coast of Southern California where she began her career working in LA’s most reputable skin care clinics. It would not be long, however, before she discovered a gap between the treatments offered and the European standard of skin care she was accustomed to.

By combining her classical training with the latest skin care advancements, Olga made visible results attainable one client at a time. Before long, she had built a clientele of some of the most celebrated complexions in Hollywood including Halle Berry, Eva Mendez, Jessica Biel and Viola Davis, to name a few.  Taking her

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MEET MONIKA DEOL: FOUNDER OF MAKEUP LINE STELLAR

Photo Credit: beautyinthebag.com

Posted by 02.11.18

Born in India and raised in Canada, TV Personality and STELLAR Founder Monika Deol spent many hours in makeup chairs. Session after session, she grew frustrated over the lack of makeup choices available to flatter her medium skin tone. In 2017, Monika took matters into her own hands and launched STELLAR, making high-quality makeup accessible to ALL women.

BITB spoke with Monika about her inspiration behind the brand, what she’s most proud of launching the company and her go-to products for every day use.

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1. Tell us who or what inspired you to create STELLAR?

I was born in India and raised in Canada. While studying at university in Winnipeg, I got a job as a Club

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MEET BRIANNE WEST, FOUNDER & FORMULATOR OF ETHIQUE

Photo Credit: beautyinthebag.com

Posted by 09.03.17

Brianne West is not driven by fashion trends, her drive is her passion for animals and the environment. She believes Ethique is the first beauty company in the world to develop an entirely solid product range. All products are sold in compostable packaging, meaning zero consumer waste.

“I’m not passionate about makeup, cosmetics or fashion. I love science and the environment, and if I weren’t doing this, I would ideally be wading through the Amazon, studying the creatures that live there, (but of course avoiding the spiders.)

I am passionate about the values Ethique stands for and the change we are creating in the world with products that are waste free, natural & effective. I

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