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BORGHESE LAUNCHES TUSCAN INSPIRED HAIR CARE

01-28-12 | Posted by


Borghese-12oz-Venetian-Shampoo2
The healing waters of Tuscany, which have made Borghese skincare and makeup a stand out brand for decades, is now available in hair care products. Venerable beauty brand Borghese has just announced the launch of a premium line of hair care.

Available as of this month, the new line of Italian-inspired products features a range of professional grade, botanical enriched shampoos conditioners and styling products. They are all formulated with Borghese’s proprietary Acqua Di Via Complex, the main age-defying ingredients contained in many of the company’s products. Found in mineral waters and volcanic mud in the Italian region of Tuscany, the complex is known for its rejuvenating effects.

“Borghese is built on a heritage that dates back to the 14th century when people first sought the healing waters of the Tuscan,” said Georgette Mosbacher, president and CEO of Borghese, Inc. “Today, we are actively pioneering new products, which are responsive to a woman’s beauty needs and wants, while staying true to our heritage. The new hair care line allows a broader range of consumers to enjoy our innovative and meticulously-designed products.”

Priced from $13 to $18, the Borghese hair line includes: Venetian Volumizing Shampoo and Conditioner, Modena Moisturizing Shampoo and Conditioner, Salermo Silking Hair Oil, Tuscany Thickening Cream, Giovanni Volumizing Hair Gel, Siena Styling Spray, Siena Finishing Hair Spray, Milan Volumizing Mousse and Capri Style-In Conditioner.

The hair collection is currently available at select CVS/Pharmacy locations, scheduled to roll out to additional retailers nationwide over the coming months.

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