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03-21-13 | Posted by

Right on cue for Women’s History Month, Bobbi Brown Cosmetics is using its makeup legacy to empower women around the globe. The Pretty Powerful Campaign for Women and Girls strives to help women overcome economic and social challenges and develop employment and leaderships skills. Contribute to the program and you can feel as well as look good knowing you’re making a difference to help better the lives of your international sisters.

Photo Credit: BobbiBrownCosmetics.com

From now until September 2013, the proceeds of the limited edition Pretty Powerful Pink – Pot Rouge for Lips & Cheeks ($25) will go directly to Dress for Success, a non-profit organization that provides interview suits, a boost of confidence, and career development to low-income women in over 120 cities across 13 countries around the world. The pot rouge is Bobbi Brown’s best-selling, multi-tasking lip and cheek color with a double-duty cream formula to blend easily for a softly stained finish. It comes in a mirrored flip-top compact for on-the-spot application so you can look your best wherever you are.

Of course, another way to help is to donate directly, which will benefit a myriad of world-wide organizations aimed to empower women in the workforce. Through GlobalGiving.org, the Pretty Powerful campaign will split your donation evenly among six organizations, detailed below:

Open Closet: Much like Dress for Success, Open Closet assists unemployed women in South Korea by lending free suits, offering makeup classes, and giving career advice for job interviews. Korea’s male-oriented social and work atmosphere puts women at a disadvantage so Open Closet uses its resources to encourage unemployed women to overcome these barriers and succeed in their chosen fields.

Broome Street Academy: A public charter high school based in New York, BSA comprises of teens who are high risk for dropping out. All BSA students come from low-income households and 34 percent are homeless, in transition-housing, or involved in the child welfare system. BSA’s mission is to provide academic guidance and support services to help these teens graduate from high school and prepare for college or the workforce. A young growing school, BSA needs your support to meet the needs of these teens.

Dress for Success Worldwide and Dress for Success London: These non-profit organizations restore women’s self-confidence and help them believe they can succeed by dressing disadvantaged women in professional outfits, giving one-on-one job interview training, and boosting their confidence.

Heartbeat Programme: Based in South Africa, this program provides girls with educational support and opportunities to improve their standings in education and employment. In conjunction with a life skill program, girls can gain the skills and experience to overcome the disadvantages they face every day.

HER Fund: Based in Hong Kong, the HER fund supports self-help groups formed by marginalized women and girls—sex workers, new immigrants, single mothers, migrant workers, etc.—who suffer from social exclusion and who are declined rights, resources, and opportunities. With the help of the Pretty Powerful Campaign, HER Fund aims to help these fledgling self-help groups, empower their capacity, and increase society’s awareness and support of marginalized women’s groups in Hong Kong.

For more information or learn how you can help, visit Bobbi Brown’s Pretty Powerful Campaign or Global Giving now.


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