Photo Credit: clinique.com
The latest buzzword in beauty is “blur” and the new crop of blurring products makeÂ imperfections magically disappear. In person, they do for you what your smart phone’sÂ filters do for your photos thanks to minute optical blurring pigments that reflect light givingÂ you soft-focus finish for a near-flawless looking complexion, at least while you’re wearing it. These products make it easy to mask crow’sÂ feet, lines, dark circles and the like.
At the recent CEW Beauty Insiders event in New York City, Mintel, the leading trend forecaster, reported that mature women (aka as boomers) aren’t alone in their love of these illuminating beauty products. The “selfie generation” is now on board with blurring products as well because they want the photo-ready benefits that these products deliver 24/7. In fact, 10% of the total US facial makeup users use blurring products andÂ 22% of them now fall into the 18-24 year olds demographic.
If you’re looking for app-filtered skin on more than just your phone, you’re going to love these CEW Beauty Award Entrant standouts:
Charlotte Tilbury Wonderglow Instant Soft-Focus Beauty Flash PrimerÂ ($55) merges anti-aging skincareÂ ingredients withÂ light-reflecting microspheres to reduce wrinkles, improve elasticity, add moisture andÂ scatter light to visually blur lines and flood your complexion with a radiant glow. Wear this hybrid anti-aging elixir/light diffuserÂ on clean skin orÂ under your foundation for a dewy finish or layer it over your foundation for instant, anywhere glow.
Diorskin Star Studio Makeup Spectacular Brightening Weightless Perfection Long Wear Broad Spectrum SPF 30Â ($50)Â mimicsÂ theÂ perfecting light of a photo studio. It’s formulated with hollow silica beads to spread maximum light and visibly airbrushÂ imperfections, has color corrective pigments to brighten your complexion and contains skincare ingredients to reduce dark spots.
LancÃ´me Nude Miracle Liquid-to-Powder MakeupÂ ($42) is 25 times lighter than traditional powder foundation and the brand’s most lightweight foundation to date. It’s a liquid-to-powder formula withÂ light to medium coverage for a second skinÂ finish plus it has a groundbreaking soft-focus technology that blurs imperfections, absorbs oil and blends seamlessly for a naturally luminous no-makeup look.
LorÃ©al Paris Revitalift Miracle Blur Instant Eye SmootherÂ ($25) is formulated withÂ Opti-Blurâ„¢ Technology and light-diffusing pigments to instantly impart a younger, illuminating finish and reduce “tired-looking” eyes. It also contains pro-retinol A, vitamin C and phytokineÂ toÂ reduce lines and wrinkles, caffeine to diminish puffiness and haloxyl peptideÂ to lessenÂ under-eye circles.
Urban Decay Naked Skin Ultra Definition Loose Finishing PowderÂ ($34) has a creamy, buildable formula that sets makeup, cuts shine and blurs flaws without settling into fine lines. Simply sweep on this silky, weightless, loose finishing powder for a glowing, demi-matte finish.Â You’ll also love the custom gun-metal sifter that deliversÂ just the right amount of powder each time.