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03-26-15 | Posted by

The latest buzzword in beauty is “blur” and the new crop of blurring products make imperfections magically disappear. In person, they do for you what your smart phone’s filters do for your photos thanks to minute optical blurring pigments that reflect light giving you soft-focus finish for a near-flawless looking complexion, at least while you’re wearing it. These products make it easy to mask crow’s feet, lines, dark circles and the like.

At the recent CEW Beauty Insiders event in New York City, Mintel, the leading trend forecaster, reported that mature women (aka as boomers) aren’t alone in their love of these illuminating beauty products. The “selfie generation” is now on board with blurring products as well because they want the photo-ready benefits that these products deliver 24/7. In fact, 10% of the total US facial makeup users use blurring products and 22% of them now fall into the 18-24 year olds demographic.

If you’re looking for app-filtered skin on more than just your phone, you’re going to love these CEW Beauty Award Entrant standouts:

Charlotte Tilbury Wonderglow Instant Soft-Focus Beauty Flash Primer ($55) merges anti-aging skincare ingredients with light-reflecting microspheres to reduce wrinkles, improve elasticity, add moisture and scatter light to visually blur lines and flood your complexion with a radiant glow. Wear this hybrid anti-aging elixir/light diffuser on clean skin or under your foundation for a dewy finish or layer it over your foundation for instant, anywhere glow.

Diorskin Star Studio Makeup Spectacular Brightening Weightless Perfection Long Wear Broad Spectrum SPF 30 ($50) mimics the perfecting light of a photo studio. It’s formulated with hollow silica beads to spread maximum light and visibly airbrush imperfections, has color corrective pigments to brighten your complexion and contains skincare ingredients to reduce dark spots.

Lancôme Nude Miracle Liquid-to-Powder Makeup ($42) is 25 times lighter than traditional powder foundation and the brand’s most lightweight foundation to date. It’s a liquid-to-powder formula with light to medium coverage for a second skin finish plus it has a groundbreaking soft-focus technology that blurs imperfections, absorbs oil and blends seamlessly for a naturally luminous no-makeup look.

Loréal Paris Revitalift Miracle Blur Instant Eye Smoother ($25) is formulated with Opti-Blur™ Technology and light-diffusing pigments to instantly impart a younger, illuminating finish and reduce “tired-looking” eyes. It also contains pro-retinol A, vitamin C and phytokine to reduce lines and wrinkles, caffeine to diminish puffiness and haloxyl peptide to lessen under-eye circles.

Urban Decay Naked Skin Ultra Definition Loose Finishing Powder ($34) has a creamy, buildable formula that sets makeup, cuts shine and blurs flaws without settling into fine lines. Simply sweep on this silky, weightless, loose finishing powder for a glowing, demi-matte finish. You’ll also love the custom gun-metal sifter that delivers just the right amount of powder each time.


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