Photo Credit: Eden at Birchbox Local
BIRCHBOX LOCAL TAKES NYFW TO MAKEOVER HEAVEN
My introduction to New York Fashion Week was at the gorge new Birchbox Local at Chelsea Market! The cool space, this year upgraded to two floors, was the perfect backdrop to all my beauty product-testing, -shopping, and -pampering needs, plus a custom candy bar with plenty of treats to nibble on. Â Birchbox showcased some of its best selling brands like stila, Color Club, Jouer, Juice Beauty, Pur, Dr Brandt, Amika, Benefit, Arcona, Mally Beauty, DDF and so much more. Did I mention that you could also make your very own Birchbox – so fun!
With makeover stations for hair, makeup, brows, and nails galore, there was a whole lot of beautifying going on. The Amika team was doing blowouts and I indulged. The stylist used their 5 Barrel Pro Curler Set on me that comes with a selection of 5 different sized tourmaline barrels for every hair length, type and style. It took her no more than 10 minutes to give me the most stunning curls that lasted all day. The different size barrels help you create crave-worthy curls and waves in literally minutes, but all are sans clips so that no hair is damaged in the process. It even came with a tiny comb-edged barrel to use on the baby hairs that frame my face for a seriously perfect hairdo. This takes hair appliances to a whole new level, and is worth every cent when you consider what an average blowout costs in NYC these days. $325 for the set at loveamika.com/
Another favorite station of mine was Benefit Cosmetics Brow Bar. Gimme Brow is their new brush-on fiber gel that actually stays put and fills in the gaps. The gorgeous woman at the bar was so confident in the product that she literally washed off one of her eyebrows to show me the difference – and boy, was I sold! It looked totally natural and gave her brows (and now mine!) thicker, more defined arches with the help of a tiny little brush. It comes in two shades – Light/Medium and Medium/Deep for $22 at benefitcosmetics.com
Stop by Birchbox Local at Chelsea Market, 75 Ninth Ave between 15-16th Streets from September 12-16 and enjoy the products, pampering, and of course, candy!
Birchbox Local
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