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05-21-11 | Posted by

The 17th Annual Cosmetic Executive Women (CEW) Beauty Awards recognized the most innovative beauty products of the year across 26 categories including cosmetics, hair care, skin care, sun care and more.  The CEW Beauty Awards is the only awards program where the winners are determined exclusively by over 4,000 beauty insiders and professionals working in the beauty industry.

Beautyinthebag Founder/Editor in Chief Wendy Lewis is proud to have been an active CEW member in the US since 1990, and Beautyinthebag is a sponsor of CEW UK.

May we have a drumroll please…. Congratulations to the winner of the Indie Beauty Award for the brightest new beauty start-up – blow, the new york blow dry bar.  New for this year was the  CEW Eco Beauty Award recognizing brands products that are good for you and good for the planet.  This year’s winner is Yves Rocher North America Inc. Culture Bio. Another newcomer for CEW this year is the First Annual Best Seller Award – given to Maybelline Falsies by Volum’Express for the Mass category, and to the uber popular Clinique Even Better Clinical Dark Spot Corrector for the Prestige Category.

The 2011 CEW Beauty Awards winners are:


Mass - Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash Deep Penetrating Moisture

Prestige – Fresh Brown Sugar Hand Cream


Acne - Zeno Corporation Heat Treat Blemish Prevention Treatment

Anti-Aging Mass - AVEENO® Ageless Vitality™ Elasticity Recharging System–Day SPF 30

Anti-Aging Prestige - Clinique Even Better Clinical Dark Spot Corrector

Cleaner & Scrub - Shiseido Cosmetics America White Lucent Brightening Cleansing Foam

Eye Treatment Mass - RoC® Brilliance™ Eye Beautifier

Eye Treatment Prestige - Shiseido Cosmetics America Future Solution LX Eye and Lip Contour Regenerating Cream

Moisturizer Mass - Olay Regenerist Night Resurfacing Elixir

Moisturizer Prestige - Lancôme Génifique Repair Youth Activating Night Cream


Hair Care Product - Bumble and bumble Mending Masque

Hair Coloring Product - Samy Fat Foam Hair Color

Hair Styling Product - Ojon Volumizing Brush-On Mousse


Eye Product Mass - COVERGIRL Liquilineblast Eye Liner

Eye Product Prestige - Dior Beauty Diorshow Maximizer

Face Product Mass - mark Touch & Glow Shimmer Cream Cubes All Over Face Palette

Face Product Prestige - Clinique Redness Solutions Makeup SPF 15 with Probiotic Technology

Lip Product Mass - L’Oréal Paris Infallible Le Rouge

Lip Product Prestige - Fresh Sugar Plum Tinted Lip Treatment SPF 15


Gillette Fusion ProSeries Thermal Scrub


Men’s - Chanel USA Bleu de Chanel

Women’s Scent Mass - Coty Beauty Beyoncé Heat

Women’s Scent Prestige - Gucci Fragrances Guilty


Shiseido Cosmetics America Ultimate Sun Protection Lotion SPF 60

CEW has partnered with foursquare to bring Beauty Award winning products right to consumers while they are in-store. Using this tool, consumers will have the option to “check in” from their mobile device to share their location with friends and also receive tips and recommendations about those products.

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