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10-04-12 | Posted by

Aerin Lauder really seems to have it all—beauty, brains, family legacy, and now a cosmetics line of her own. Ms. Lauder, who is the granddaughter of Estee Lauder, recently launched Aerin LLC, a luxury lifestyle brand that will offer accessories, jewelry, eyewear, and home products, in addition to beauty. The beauty collection is the first to launch, and is available now at select department stores including Neiman Marcus, Saks Fifth Avenue and Nordstrom.

Photo Credit: esteelauder.com

Aerin Beauty comprises an Essentials range and seasonal color collections to be released four times a year. “People have always asked me what I carry in my beauty bag, here’s a peek inside,” is what Aerin stated of her Essentials collection. This streamlined lineup of everyday must-haves includes a compact foundation, bronzer, a multi-use lip and cheek color, lip conditioner, hand & body cream, makeup brushes and a makeup bag, which are priced from $28 for the Rose Lip Conditioner to $148 for the Brush Essentials set. Don’t miss the Rose Hand & Body Cream ($40), a lightweight solution to dry hands that is compact enough to toss in a purse.

Photo Credit: esteelauder.com

Known for her signature, effortless style, even though she is a busy mom and business woman, Ms. Lauder wants all the products under the Aerin umbrella to help women feel confident and beautiful. The Fall Color Collection offers six products that are simply divided between Weekday and Weekend. “These products were designed to make your routine a little easier and always leave you feeling beautiful,” stated Ms. Lauder. Anchoring the collection are a Weekday and a Weekend Fall Style Palette ($70), which each include two eyeshadows, a blush and a highlighter. The collection also features a Weekday and a Weekend designated Lip Gloss ($30) and Lipstick ($30).

Reflecting Ms. Lauder’s graceful lifestyle, the beauty collection’s signature is a pink and white rose print, featured in the makeup bags and packaging.

Not all of us were lucky enough to be born a Lauder, but we can now share the fantasy. The next Aerin category to launch will be a line of home products.

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