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03-06-12 | Posted by

BITB has been watching the worldwide phenomenon of BB Creams slowly enter the American market and Clinique’s version does not disappoint. Clinique Age Defense BB Cream Broad Spectrum SPF 30 ($37) is a multi-functioning beauty product that fights the premature signs of aging with broad spectrum UVA/UVB protection, contains antioxidants to fend off environmental aggressors and conceals imperfections with medium to full coverage.

BB Cream, which stands for Beauty Balm Cream, began as a trend in Korea where it is used in place of sunscreen and foundation to create a natural looking complexion that looks makeup free. In France, BB Creams are all purpose skincare products that provide an entire morning regimen in one product. In the U.S., BB Cream is a skincare/makeup hybrid that is used in a variety of ways from primer to SPF protection, to foundation coverage and oil control.

Originally launched in August 2011 with two shades, the Clinique BB Cream is adding a third shade this month.

The formulation features color correcting benefits for a brighter and more even skin tone. This combination of pigments absorbs excess oil to ensure longwear and oil control, providing better adherence of foundation. A combination of chemical and physical sunscreens provides SPF 30 broad spectrum protection. Antioxidant vitamin E protects your skin from environmental aggressors that can trigger the breakdown of collagen. Caffeine helps calm and soothe irritated skin while helping to reduce the appearance of lines and wrinkles. A hydration complex works to balance moisture and provides skin with comfort throughout the day.

Age Defense BB Cream Broad Spectrum SPF 30 can be worn under foundation as a primer or alone for a natural, healthy looking glow.

Clinique’s BB Cream is available now at Clinique counters nationwide as well as www.clinique.com.

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