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04-18-13 | Posted by

The number of new skincare and makeup products launching on store shelves each year can honestly make a girl’s head spin—even a beauty-loving gal. Never fear, help is here via the 2013 CEW Beauty Insiders’ Choice Awards, sponsored by the beauty industry’s leading professional organization Cosmetic Executive Woman.

Finalists for the 2013 Beauty Awards (as those in-the-know call it) were just announced—a group of 186 products across 30 categories, including the new Skincare Tools and Lip Treatment categories. Over 650 products were entered and voted on by the organization’s cadre of more than 5,400 women and men members. Yes, as of 2010, men can join Cosmetic Executive Woman.

The CEW Product Demo last month gave members a chance to see, touch, and experience all the beauty product innovations entered for this year’s awards. Check out our coverage of CEW Beauty Award trends that emerged at the demo including how hybrid products and innovative multitasking products nabbed the attention of consumers and members alike.

One winner from each category will be announced at the CEW Beauty Awards Luncheon on Friday, May 17, 2013 (look out for @BeautyintheBag’s live tweets as winners are announced!). There are too many finalists to post here, but we’ve listed the prestige categories below. For the full list of finalists, visit CEW.org.


AERIN – Rose Hand and Body Cream
– Stress Fix™ Soaking Salts
– Fatgirlsixpack
– Nourishing Satin Oil
Laura Mercier – Ambre Vanillé Soufflé Body Crème
philosophy – Living Grace Shampoo, Bath & Shower Gel


Elizabeth Arden – Prevage Anti-aging + Intensive Repair Daily Serum
Estée Lauder
– Perfectionist [CP+R] Wrinkle Lifting/Firming Serum
NARS Cosmetics
– Skin Optimal Brightening Concentrate
– Dr. Andrew Weil for Origins™ Mega-bright Skin Tone Correcting Serum
philosophy – Full of Promise Treatment Duo for Uplifting Days and Volumizing Nights
Shiseido Cosmetics America – White Lucent Intensive Spot Targeting Serum


Clinique – Even Better Eyes Dark Circle Corrector
Elizabeth Arden
– Ceramide Premiere Intense Moisture & Renewal Regeneration Eye Cream
– Wild Rose Instant Brightening Eye Treatment
– Génifique Eye Light-Pearl
Origins – Plantscription™ Anti-aging Eye Cream
philosophy – Miracle Worker Miraculous Anti-aging Retinoid Eye Repair
Shiseido Cosmetics America
– Benefiance Wrinkleresist 24 Intensive Eye Contour Cream


Bobbi Brown Cosmetics – BB Cream SPF 35
– Moisture Surge Intense Skin Fortifying Hydrator
– Wild Rose + Vitamin C Advanced Brightening Sleeping Facial
M∙A∙C Cosmetics
– Prep + Prime Beauty Balm Compact SPF 30
Origins – Make a Difference™ Plus + Rejuvenating Moisturizer
Shiseido Cosmetics America – Bio-performance Advanced Super Restoring Cream


Clinique – Quickliner for Eyes Intense
Dior Beauty
– Diorshow New Look Mascara
Elizabeth Arden
– Prevage Clinical Lash + Brow Enhancing Serum
M∙A∙C Cosmetics
– In Extreme Dimension Lash
NARS Cosmetics – Eyeliner Stylo
Shiseido Cosmetics America – Perfect Mascara Full Definition


bareMinerals – Ready SPF 20 Foundation
Bobbi Brown Cosmetics
– Long-wear Even Finish Foundation SPF 15
M∙A∙C Cosmetics
– Prep + Prime Natural Radiance
Shiseido Cosmetics America
– Radiant Lifting Foundation SPF 17
Smashbox Cosmetics – Photo Finish More Than Primer Dark Spot Correcting
YSL Beaute – Le Teint Touche Éclat

New this year is a special award to be presented by QVC. CEW is collaborating with QVC to discover the next big beauty hit. Tthe QVC Beauty Quest winner will be announced at the Beauty Awards Luncheon in May and will be featured on QVC.




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