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UNLEASH YOUR INNER BLONDE IDOL

09-01-14 | Posted by


I admit it – I was not exactly born “blonde.” In fact, my natural color is a medium brown, if I recall correctly. It’s been a few years. With what I have spent cumulatively over a few decades on going lighter and lighter, I could have owned a villa in Cap Ferrat by now. But it’s been worth it.

redken.com

redken.com

If you love being a “blonde” like I do, Redken’s Blonde Idol collection will be a welcome addition to your daily routine. It brightens and beautifies your highlights to keep your blonde brilliant between salon visits. Whether you’re a warm golden blonde or a cool toned blonde, Blonde Idol has a Custom-Tone Conditioner that is just right for you. The shampoo is sulfate-free but lathers up richly, making it ideal for both colored hair and keratin-straightened hair as well.

The BBB Spray is a multi-benefit spritzer that detangles your locks with a fresh scent. Hair will feel more conditioned and full of body, strengthened and brighter instantly. I love the BBB Spray to wake up a blowout or freshen up hair after being in a smoke-filled room or exposed to pollution in the city.

The final step in the regimen is the rich gel mask that hydrates and repairs damaged ends from overheated flat irons and too many trips to the blowout bar. Prices start at $19 and go up to $37 for a 3 piece kit, and a little goes a long way.

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