Posted by TBA (THE BEAUTY APPRENTICE) 08.13.09
L’OREAL EVERPURE SMOOTH FRIZZ-FREE SERUM - I have to admit I put less stock in a product being all natural than whether it works or it doesn’t. I haven’t yet bought into the trend, and I admit to being a sucker for sumptuous, modern packaging that green-frindly brands sometimes lack. That being said, this is one product that has appeal for both the vixen and the vegan. I’d expect no less from L’Oreal, which is once again on trend and on brand with a top notch product. I rarely use styling products in my hair unless the weather is excessively humid, or I am blow-drying, or getting my hair into an updo for a formal event. I have tested so many anti-frizz products that didn’t feel *right* that I sort of gave up the search. Enter EverPure, exit frizz. I applied two small pumps of this serum into damp hair, threw on a headband, and was good to go. The formula is not too thick, not too slick, but just right. It also has a light scent, and lacks the overly fruity or chemical scent of many formulas on the market.
FINAL VERDICT – GGI (GOTTA GET IT) - The small size bottle is an excellent solution for weekend travel kits, and the color-protecting technology gives it major street cred for the highlighted among us.
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Since 2008 Founder and Editor in Chief Wendy Lewis has been the driving force behind BITB with a team of contributors who are navigating the aisles, counters and clinics to get the scoop on what's hot in cosmetic beauty.
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