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Kylie Jenner wasn’t the first to do it — way before her there were actors Poppy Delevingne, Blake Lively and Emma Roberts — but she’s the one who is making waves right now with rose gold hair. Love here or hate her, Jenner actually looks so great in this hue, it just might inspire you to take the plunge too.
There are numerous variations of this trend. You’ll find it in the lightest pastel pinks to deep golden auburn and everything in between. Know that if you’re blonde or fair-haired and thinking of heading in the pink to warm red direction, it’s worth giving it a go since your colorist can simply do a tonal change with a tinted gloss that will fade out over time so you’re back to your usual hue, but if you’re brunette it’s a somewhat bigger undertaking as your colorist will have to do a lift with bleach to get you lightened up enough to at least a light brown so that the rose shade is visible.
PREVENT SHADE FADE: Once you’ve gone to all the trouble of getting this trending color, you’ll certainly want to make it last as long as possible. The following tips will help you prevent your new shade from fading fast:
- Wash your hair as infrequently as possible in tepid to warm water only. Color fades fast when hot water is used so avoid it at all costs.
- Always use a hydrating, color protective shampoo and conditioner.
- Use a dry shampoo to help you extend the time needed between shampoos.
- Ask your colorist which pink depositing shampoo and conditioner would be the right choice to help you maintain your specific rose gold hue.
PRODUCT PICKS TO HELP YOU MAINTAIN YOUR NEW LOOK:
StriVectin Hair Color Care Shampoo ($23) is a sulfate-free cleanser that offers you UV protection, helps lock in color and keep it true, and reduces damage due to coloring treatments. It also removes dulling product buildup so hair is left shiny and soft. Formulated with Chromalast Protein Complex™ for added strength and to diminish damage, Panthenol to boost your hair’s resistance to damage and brittleness, and NIA-114™ to refresh, nourish and improve manageability. *Use with the Color Care Conditioner.
Amika Perk Up Dry Shampoo ($22) is beloved for its ability to easily absorb oil, pump up the volume, and refresh hair with a simple spritz and massage of the scalp. The magic ingredient is lightweight and natural rice starch which won’t weight hair down or leave behind a chalky tell-tale residue. It absorbs excess oil and dirt, creates texture and volume, and deodorizes your locks so your hair looks, feels and is instantly refreshed.
Overtone Go Deep Vibrant Pink Weekly Treatment ($28) is a color depositing conditioner that’s formulated to gradually replace the color you lose every time you wash your hair. It won’t bleach or lighten your strands and should only be used to deposit additional color pigment plus it adds mega hydration so hair stays healthy and looks as fresh as can be until your next color session.
*NOTE: The beauty products mentioned in this story were tested in store. Opinions are my own.